Google Updates Come Marching In

1. Personal Injury Mastermind Ep. 238: Corey Quinn

If you want to rapidly grow your personal injury firm to nine figures, buckle up. From digital marketing to lead gen to communication, this individual strategy helped scale Scorpion from $20 million to over $150 million and over 1,000 employees in under seven years.

Meet the man whose marketing wisdom helped fuel this insane growth, Corey Quinn ?? .

In this episode of Personal Injury Mastermind, Corey will reveal his proven playbook for dominating specific niches, smartly building off past success, and expanding firms with precision.

Dawning the distinction as the "Vertical Go-To-Market Strategist," Corey will help you rethink sequenced expansion so that you can take your personal injury firm to new heights.

Listen to the full episode here.

2. Attract More Clients!

Running a personal injury firm can be a wild ride, right? From juggling a ton of cases to standing out in a super competitive market, all while making sure we're delivering the absolute best for our clients. It's a lot!

With that being said, I’m happy to share that I’m joining forces with Clio - Cloud-Based Legal Technology for their Personal Injury Law Virtual Summit on March 19.

My session is all about "How to Attract and Win More Clients."? With over 50,000 personal injury law firms in the U.S., standing out and winning new clients is no small feat. Join me, attorney Charles Buist , and Clio’s Demetra M. , as we share ried-and-true strategies to level up your game.

You’ll learn how to:

• Boost your online presence with easy-to-implement website enhancements
• Attract new clients using Google’s Local Service Ads
• Measure and maximize your marketing budget’s return on investment Mark your calendars and I’ll see you there.

Register for FREE, here.

3. New Month, New Google Core Updates

Google just dropped the first core update of 2024, and it's set to stir things up in the search world. Here's what I’m seeing:

Less Fluff, More Substance: Google aims to slash unhelpful content by 40%. A bold move, but will it be a game-changer or a wild card?

Patience, Padawan: The rollout is in motion, but it might take a month to fully unfold. Brace for some roller-coaster rankings during this intricate update.

Mixing Things Up: This isn't your typical core update; it's a complexity upgrade. Fluctuations are on the menu as different systems get their glow-up.

Helpful Hustle: Google's tweaking its core systems to showcase more helpful results. Let's see if it's a win or a miss with these new signals and approaches.

Spam Slam: Alongside the core fun, there's a spam update and fresh policies in town. The enforcement squad? Automated algorithms and manual actions.

Some might say change is the spice of life; others might question if it's fixing what ain't broke. What's your take on this search shake-up? Drop your insights and takeaways from Google’s latest update in the comments below!