Google Universal Analytics to Google Analytics 4 migration

Most of you will surely know that ?? Google Analytics 4 is replacing Universal Analytics. On July 1, 2023, all standard Universal Analytics properties will stop processing new hits. ??

If you have a Universal Analytics property, you must migrate!?

? Why ??

Google Analytics has been around in some form since 2005, and is now used by millions of websites to track traffic, providing insights into where visitors are coming from, what they are doing on your site, and how you can improve your marketing efforts... Such a huge tool obviously needs to be upgraded and improved within time!?

As your marketing activities take off you will start to drive more traffic back to your website, causing your match rate to rise. When you have more companies recognised, more leads can be tracked in your analytics system, which in turn will provide more named leads and create more sales opportunities.

? So, what's new in the GA4?

Well, there are some significant changes, for example:

? switch from a cookies-based tracking system to a device-based system

? allow marketers to edit and correct the way events are tracked in their analytics without having to edit on-site code

? templated reports for e-commerce funnels

? new reporting interfaces

and many more!

Find out more about the GA4 and get to know if you're ready to migrate. The earlier you migrate, the more historical data and insights you will have in Google Analytics 4. Contact ME for Hire me

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