Google Travel SEO, Travel Marketing CEO Insights, & New Podcast Episode!
Propellic - Travel Marketing
The Leading Performance Marketing Agency for Travel, Transportation, and Tourism Brands
Meet Jeff and Stay Ahead in SEO!
Jeff Riddall, Senior SEO Manager at Propellic and Search Engine Journal contributor, brings 20+ years of SEO expertise. Writing for a platform with 1.5M+ monthly visitors, he shares insights on local SEO, Google’s impact, and AI in digital marketing.
The Google Travel Takeover And What It Means For SEO
Google's dominance in the travel industry continues to grow, with tools like Google Flights, Google Hotels, and its travel platform consolidating search and booking processes directly within its ecosystem. This shift challenges traditional travel businesses and OTAs by reducing reliance on their websites and platforms.
What Travel Businesses Can Do:
By adapting to these changes, travel businesses can maintain visibility, engage customers, and thrive in a Google-dominated environment. Read More.
New Episode of the Travel Marketing Podcast Is Live!
Fernando Diez from Quasar Expeditions shares insights on using paid YouTube campaigns to target family and senior travelers, emphasizing unique experiences and expert guides. He also discusses Quasar's sustainability efforts.
Thoughts from our CEO on Marketing Budgets?
领英推荐
How much should you spend on marketing?
We spent just over 16.5% of our revenue on marketing in 2024, delivering nearly 110% revenue growth.
I talk to about 15 travel companies every week and here's the data for this market.
Running the numbers across our 55+ travel clients:
- Companies maintaining or growing slightly: 5-7% of revenue
- Companies targeting growth of 20-30% annually: 7-10% of revenue
- Companies targeting growth of 50-100% annually: 10-15% of revenue
- Companies in aggressive growth mode: 15-20% of revenue
(This assumes $1M+ annual revenue. Early-stage companies often need higher percentages.)
?? "But Brennen, OTAs spend way more!" Exactly. That's why they're eating your lunch.
The real problem?
Most travel companies treat marketing like an expense instead of an investment. Check your unit economics: If you spend $100 to get a $1,000 booking And your gross margin is 35% You've turned $100 into $350 to run your business. ???????? ???? ?????????????? ???????????????????? ???????? ???????? ????????????.
WHERE WILL WE SEE YOU IN 2025?
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