Google Tests A.I. Tool That Is Able to Write News Articles
Muhammad Junaid Digital Marketer
Digital Marketing: SEO, SMO, SEM, ASO, Content Marketing, Google Certified Professional
Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post, and The Wall Street Journal’s owner, News Corp, according to three people familiar with the matter.
The tool, known internally by the working title Genesis, can take in information — details of current events, for example — and generate news content, the people said, speaking on the condition of anonymity to discuss the product.
One of the three people familiar with the product said that Google believed it could serve as a kind of personal assistant for journalists, automating some tasks to free up time for others, and that the company saw it as responsible technology that could help steer the publishing industry away from the pitfalls of generative A.I.
Some executives who saw Google’s pitch described it as unsettling, asking not to be identified discussing a confidential matter. Two people said it seemed to take for granted the effort that went into producing accurate and artful news stories.
Jenn Crider, a Google spokeswoman, said in a statement that
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“in partnership with news publishers, especially smaller publishers, we’re in the earliest stages of exploring ideas to potentially provide A.I.-enabled tools to help their journalists with their work.”
The technology has been introduced as governments around the world have called on Google to give news outlets a larger slice of its advertising revenue. After the Australian government tried to force Google to negotiate with publishers over payments in 2021, the company forged more partnerships with news organizations in various countries, under its News Showcase program.
Publishers and other content creators have already criticized Google and other major A.I. companies for using decades of their articles and posts to help train these A.I. systems, without compensating the publishers. News organizations including NBC News and The Times have taken a position against A.I.’s sucking up their data without permission.