Google Tag Manager implementation with Pixels

?? Let’s Talk GTM Implementation with Pixels!

??? Tracking the “Thank You” Page Events

With Shopify's new checkout, the old “Additional Scripts” option is gone. If you were tracking order confirmations on the “Thank You” page, it’s time to switch to pixels for reliable tracking.

?? Key Limitations to Keep in Mind

Pixels can’t access full data, like customers’ previous orders—this limits deeper analysis. Also, no Liquid code here! Pixels run exclusively on JavaScript.

?? Tracking Individual Checkout Steps

Pixels allow you to track each phase of the checkout process:

1. checkout_started
2. checkout_contact_info_submitted
3. checkout_address_info_submitted
4. checkout_shipping_info_submitted
5. payment_info_submitted
6. checkout_completed

?? Why Pixels? Precision, Simplicity & Data Access

My top recommendation? Use customer events tracked through pixels. This approach provides better precision, simpler setup, and access to insights at every step.

?? Ready to Grow Your Shopify Store?

With pixels in place, you’re all set to boost your store’s performance and scale with confidence!

?Is there anything else you’d like to know about this topic?

?? Let me know in the comments!

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