Google Structured Data: Boost SEO & Enhance Search Visibility
Nitesh Kumar Ranka
SEO Manager | Digital Marketing | Search Engine Optimization | Google Analytics | Google Search Console | Google Tag Manager | SEMrush | Ahrefs | Technical SEO | Core Web Vitals | App Store SEO | Google Structured Data
Structured Data is used to enhance the search results appearance of a page. On the web, there are many different types of content available for the same keyword or search phrase. To help Google understand the content of a web page, a standard format is available, which is known as Google Structured Data. It helps Google to classify and provide information to users based on their search intent.?
How to use Google Structured Data ??
Structured Data comes in the form of MicroData in the HTML, RDFa or JSON.?
To use Structured Data in the website, we can either edit the HTML of the page if we have access to edit the HTML of the page or if we are using the CMS like Wordpress, Wix or Shopify, then we can use the plugins available.?
SEO Friendly Structured Data Supported By Google Search :?
Google uses Structured Data to understand and present the content in a richer appearance in search results. Some of the mostly used Structured Data by Google are :?