Google ?? Spring Fashion Trends ?? UK ??

Top Trends

• German Elections is the #3 trending topic over the past day. “cdu/csu” is a breakout search and the top trending related query. “german political parties explained” is at an all-time high
• Pope search interest reached a 5-year high this weekend. “what is double pneumonia” reached a 10-year high this February
• “trampoline park near me” is the top trending “near me” search over the past week. “oxygen wilmslow” is a breakout related search
• “when is mafs reunion” is the top trending “when is ___” query over the past week, up +550%. Over the past 5 years, Scotland and Northern Ireland have been searching more for “mafs uk”, while England and Wales have searched more for “mafs australia”
• The Banshees of Inisherin doubled in search over the past week. “banshees of inisherin ending explained” is the top trending “explained” query, up +4,150%

Spring Fashion Trends

• “lfw street style” is a breakout search and the top trending Street Style query over the past week. Florence Pugh is the top trending LFW attendee over the past 7 days
• “cow print” is the top trending “print” in the apparel category over the past 7 days. “adidas cow print samba sl72” and “cow print belt” are the top trending cow print items this week
• “olive green” reached a search record in the apparel category this January. “olive green coat womens” was a breakout search over the past 30 days
• “bootcut jeans” are currently being searched more than ever. “women bootcut jeans” saw the greatest jump in search interest between August and September last year, with search interest continuing to rise into 2025
• Search interest in “y2k fashion” is the lowest it’s been since 2021. Over the past 30 days the 1970s has been the top trending decade in the Apparel category?

Top trending fashion questions

Past 30 days

1. How to style a satin skirt?
2. What is a cowl neck?
3. How to dress according to your body type?
4. What is formal dress code?
5. Can you wear black to a wedding?

Top trending fashion inspo searches

Past 30 days

1. Old money clothing inspo
2. Paris outfit inspo
3. Short n Sweet tour outfit inspo
4. Cowboy Carter clothing inspo
5. Gracie Abrams concert outfit inspo

Top trending London Fashion Week Shows

Past 7 days

1. Annie’s Ibiza
2. John Richmond
3. S.S. Daley
4. Mark Fast
5. Sinead Gorey

Top trending trainer models

Past 30 days

1. Adidas Arsenal trainers
2. Adidas leopard print trainers
3. Nike P 6000
4. Asics Novablast 5
5. Nike Air Max 95

This February, the query “what colour goes with___” is being searched more than ever

“monochrome” search interest in the Women’s Clothing category peaked in 2014, and has seen steady decline ever since. While the term “colour combination” has been steadily rising in interest in the same category since 2018, reaching an all-time high late last year