Google Search Further Integrates with TikTok - The Weekly TikTok Update

Your go-to source for TikTok news, trends and tips!

THIS WEEK'S NEWS

Search TikTok from your home screen: add a TikTok search widget to your home screen for quick and easy searches.

Google further integrates with TikTok: Google's new 'Perspective' filter will make accessing things like TikTok videos in search results easier.

TikTok shopping ads: TikTok announces a new partnership with Smartly.io to facilitate video shopping ad creation.

TOP TIP

??The Power of a Montage???

Montages are?an ad format that has been performing really well across the board recently. We've tested some, and others in the industry are talking about it as well.

Here are a few reasons why we think it's the ad format of the moment:

??Fast-paced edits to keep attention throughout

??Typically shows loads of people having a great time, adding an element of social proof

??Visually engaging?

If you're looking for a new format to spice things up, try this one!

Read more here.

TRENDS

Let me hear you say uh oh: This sound can be used for comically negative comments because it says ‘uh oh’, but you can also turn it on its head and make it promotional for your company and products with text such as ‘when you hear (company name and product) is out of stock.

Wackadoodle time:?This comedic sound really works in the context of reserving time for a particular activity. You could use this in an office-humour format with text such as ‘pov: it’s time to sit down and grind through the hundreds of work emails in your inbox.’

Say that again: This bold sound is quite controversial and revolutionary in tone. Use it to contradict a phrase that you believe to be incorrect by listing all the reasons you believe it to be wrong with the punchy music. For example, “reading is boring - no one reads anymore”, followed by your negation.

TIKTOK BRAND OF THE WEEK

Joe & The Juice's TikTok is the place to go if you need a laugh. Their staff have nailed the sassy humour, and they jump on trends you didn't even know were trends.?If you're searching for inspiration for how to nail workplace humour, look no further.