Will It Be Google or SalesForce for Twitter?; Apple is at it Again - Acquires Tuplejump; Facebook with Egg on its Face; Webinar: Location Matters
Bernie Fussenegger
Focused on improving your sales, channel visits and customer experiences with a combination of data, strategy, Marketing programs & tactics to drive desired results. Fractional Marketing Services & CMO on Demand.
Will It Be Google or SalesForce for Twitter?Twitter continues to struggle even while bringing back Co-founder Jack Dorsey, last year. There are several companies, including SalesForce and Google that are in talks. A bad trend for Twitter is that agencies are bypassing the platform for other social networks and the stock price hasn’t done much as Twitter has slashed it second quarter revenue guidance. Twitter really needs to define who and what they are.
Apple is at it Again - Acquires Tuplejump.Tuplejump is a machine learning startup, which is the fourth such acquisition for Apple in the past year. With machine learning as a must to enhance their services, we have seen Google and Facebook also open their own hubs or go through acquisition to beef up this part of their services.
Facebook with Egg on its Face.Facebook announce they they overstated time spent on ads by 60% - 80%. Over the past two years, Facebook has disregarded ad views of three seconds or less - it is this area that the whole biz is trying to understand why people are leaving. There will be more to come on this as advertising agencies and partners begin to try to determine how many ads they purchased and how effective the ads really were.
eMarketer Webinar: Location Matters—Using Mobile Location Data to Drive Actions and Sales
- How many consumers are sharing location data with marketers, and how they feel about it
- How good the location data is on the marketer side, and what they can do with it
- What tactics are marketers using to drive real-world behaviors with digital messaging
- How marketers are using location data to understand online-to-offline commerce
Date: September 29, 2016
Time: 1:00 pm ET
Presented by Cathy Boyle
About Bernie
With more than 23 years of experience in marketing, Bernie is the Director of Digital Marketing at Papa John’s International, based in Louisville, KY. His current focus is building and scaling a progressive digital marketing foundation that balances the needs of both consumers and national/local stakeholders — all while delivering measurable ROI to the business.
Additionally, Bernie oversees brand representation for Papa John’s digital properties and manages direct-to-consumer channels including email, SMS and push messaging. Recent initiatives have centered around bringing together larger promotional efforts with targeted campaigns to engage the consumer at the precise moment of interest.
Follow Bernie on Twitter @B2the7 or @B7_Design & the B2The7 blog @ https://b7design.com/b2the7/