The Google ruling – what comes next? ????

The news around Google continues into August as a US judge rules that the giant created an illegal monopoly with its search engine business. No one is anymore surprised by the ruling than we were by last month's news about Google going back on it's decision to sunset third-party cookies.

But as well a buzz of curiosity around how this case will effect the adtech space moving forwards, industry leaders have been raising some questions as to why Google dominates, and what makes it such a preferable search experience. After all, it's one many other search engines are trying to mimic. After all, Google has become synonymous with search. Who hasn't used the phrase 'I'll just Google it'?

You can read more of the industry's reaction to the ongoing Google saga in Mediashotz – read it here

?? Say hello to impact.com's new solution, Advocate

impact.com have recently released Advocate, a new highly scalable and configurable customer referral solution. Find out more about how you can build on-brand, seamless, and easy-to-use referral experiences and save time with automated workflows – read more here!

?? MarTech360 catch up with Piero Pavone, CEO at Preciso

"Always keep an eye on, and an open mind about new technology, and try to understand what advances can be useful to your brand both in the short term and the long term," says Piero Pavone , CEO at Preciso in a new interview with MarTech360 . Learn more about Piero's journey and his thoughts on the advantages of native advertising – read more here!

?? Top 3 things you should look for in legitimate contextual technology

Many companies are claiming expertise in contextual targeting technology, but not all of these claims hold water says Hailey Denenberg , VP of strategic initiatives at GumGum . Get the lowdown in The Drum – read more here!

Nick Fettiplace steps in to lead Jellyfish UK as Rick Lamb departs

UK Managing Director Rick Lamb has left Jellyfish UK, his shoes now filled by Nick Fettiplace , previously CSO. Fettiplace has been at the head of the company's Global SEO and Earned Media teams and has spent 13 years will Jellyfish. Marketing Tech Outlook has it all wrapped up – read more here!

?? Multilocal strengthens Leadership Team by appointing Rachel Powney to lead Global Marketing

With 20 years of experience in the adtech industry, Rachel Powney has been appointed VP of Marketing, a newly created role at Multilocal . Powney is set to lead Multilocal’s strategic positioning and consolidate its standing as the global authority in audience curation. Read more in Martech360!

?? Digital media executive Kerel Cooper joins GumGum as CMO

More movement in the marketing world as leading contextual-first advertising platform GumGum appoints Kerel Cooper as its new Chief Marketing Officer. Cooper previously served as President of Advertising at Group Black, driving the advancement of Black-owned media, and brings unparalleled expertise and extensive experience to the role. Read more in Mediashotz!

?? Meet Gareth Lloyd, Head of Research and Data Science at Brand Metrics

With over 15 years of experience in the research space, Gareth Lloyd is one of the key minds behind brand lift measurement experts, Brand Metrics . With previous experience on the publishing side and at Meta, Lloyd's work in data science and analytics has enabled the company to provide specific creative recommendations to clients and benchmark them against industry standards. Read more here!

Off Record, On Point Episode 5: Surviving the Adtech Job Market ??

If you haven't caught up yet, our latest episode of Off Record, On Point with Jon Walsh , co-founder of JobsInAdtech.com , is a romp. Tune in for insights, laughs, and the lowdown on why the industry was craving a job board, the success behind Jon's WhatsApp groups, and the ultimate debate: does pineapple belong on pizza? ??

Listen on any of your favourite podcast platforms, or watch the whole episode on Youtube below!

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