Google RSAs, Instagram Reels & Pay Later Plans | 17th May April 24

Using AI to Analyze Customer Reviews for Ad Insights

We have all been there - you're brainstorming ad ideas, but you're hitting a creative wall. That's where AI-powered tools save the day. These tools can analyze massive amounts of data, spot patterns, and? spit out fresh, innovative ad concepts that you might never have thought of on your own.?

The real magic happens when you combine the ideas from the AI and make creative connections in your human brain - it can speed up the ideation process and do some of the dirty work for you.?

In this three-part series we are going to break down some of the ways we are using AI to create amazing ads - at a faster pace.?

Read the entire article here!

More news from across the web

Instagram Beats TikTok For Video-Based User Acquisition, Survey Finds

When asked to split their user acquisition spend between Instagram and TikTok, 79% of respondents allotted at least 75% of their budget to Instagram, according to Zoomd findings.Marketers prefer Instagram as their platform for video-based user acquisition over TikTok, according to global research from app marketing solution Zoomd that Marketing Dive can exclusively share.?

What do you prefer?

Why Gen Z Shops Merchants That Offer Pay Later Plans

Pay later plans have gained value since they offer consumers flexibility and better spend management. For example, Generation Z has kept a steady use rate for pay later plans in the past six months. This counterbalances a slight dip in the use of these plans in general as consumer spending contracted in some sectors.

Should you offer pay later plans?

Amazon Sellers: Inventory Tips & Tactics For 2024 Success

Inventory has always played a significant role in the way you sell on Amazon. Running out of inventory can impact your organic ranking and can impact your advertising strategy. Besides the potential loss of sales, poor inventory control also impacts the amount of inventory Amazon will allow you to send into the Fulfillment by Amazon (FBA) program.

Read more!

Google RSAs in 2024: Everything You Need to Know

Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). The magic behind RSAs is that by providing multiple headlines and descriptions, Google Ads will test different combinations and determine which combinations work best.

Improve Google Campaigns!

Instagram Says Posting Longer Reels Can Hurt Your Performance

Here’s an important note for IG creators.According to Instagram’s content team, posting Reels longer than 90 seconds can actually hurt your reach in the app. This was one of several notes shared by the IG crew at a creator event in New York last week, at which Instagram CEO Adam Mosseri answered various questions about the platform, the algorithm, what they’re working on, etc.

Do you post long reels?

Netflix Upfront 2024: The Year of Growth and Momentum

Amy Reinhard, Netflix’s President of Advertising, walked advertisers through the continued growth and momentum of Netflix’s ad-supported plan, which now has 40 million global monthly active users — up from 5 million a year ago. Over 40% of all signups in the ads countries now come from the ads plan.

Know more!

Don’t forget, our team are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.

Let’s chat about your business and goals - email us on [email protected]