Google Reverts to Pagination for the first time since December 2022, Bringing an end to continuous scroll
Victor Mwenda
Versatile Full-Stack Developer & Digital Media Maven | Crafting Seamless Digital Experiences | Strategic Media Buyer | Expert in Digital Marketing Strategy | E-commerce Specialist | Email Marketing & Copywriting Pro
Google has announced a significant change in its search results display, moving away from continuous scrolling to the traditional pagination system. This shift, set to roll out on desktop initially, will also impact mobile searches. The decision is driven by the need to enhance user experience and performance.
Let's explore what this change means for businesses and how to adapt your digital marketing strategy accordingly.
Why the Change?
Continuous scroll, introduced to create a seamless search experience(launched on mobile search in October 2021 and desktop in December 2022), has not significantly improved user satisfaction. Users found it challenging to track their search journey and often missed important information. Pagination, a familiar structure, offers clear navigation and better performance.
Impacts on Digital Marketing
Strategies to Adapt
Google's return to pagination presents an opportunity to refine your digital marketing strategy. By focusing on top rankings, enhancing user experience, and leveraging internal linking, you can adapt to this change and maintain your site's visibility and performance.