Google reportedly plans to let companies use AI-generated ad content.

Google is preparing to offer its advertising customers a new way to create engaging and personalized campaigns using its generative artificial intelligence technology, according to the Financial Times. The tech giant is reportedly planning to embed its generative AI, the same technology that powers its Bard chatbot, into its Performance Max program.

Performance Max is a tool that helps advertisers optimize their campaigns across Google’s various platforms, such as YouTube, Gmail and Discover. It can also help them determine where their ads should run and how to target their audience. With the addition of generative AI, Performance Max will be able to generate ad content based on the advertiser’s goals, budget and keywords.

Generative AI is a type of machine learning that can create new content from existing data, such as text, images or audio. Google’s Bard chatbot, for example, can generate natural-sounding conversations based on a given topic or context. Google claims that Bard can produce coherent and diverse responses that are relevant and engaging.

According to the Financial Times, Google has been testing the generative AI feature with a select group of advertisers since last year and plans to roll it out more widely in the coming months. The feature is expected to help advertisers save time and money by automating the creative process and generating more effective and personalized ads.

However, the use of generative AI also raises some ethical and legal concerns, such as the potential for generating misleading or harmful content, infringing on intellectual property rights or violating privacy regulations. Google says that it will provide guidelines and safeguards for using the feature and that advertisers will have full control over the final output.

Google is not the only company that is exploring the use of generative AI for advertising purposes. Facebook, for instance, has been developing a tool called Text Style Transfer that can automatically rewrite ad copy in different styles and tones. Amazon, meanwhile, has been using generative AI to create product descriptions and reviews for its online marketplace.

Generative AI is seen as a promising and powerful technology that can revolutionize various industries and domains. However, it also poses significant challenges and risks that need to be addressed carefully and responsibly. As Google prepares to launch its generative AI feature for advertising, it will have to balance the benefits and drawbacks of this emerging technology.