Google Releases August 2023 Core Update

Google has released its August 2023 core update, which is designed to improve the quality and relevance of search results. This update is not focused on any specific changes to Google's algorithm, but rather on making overall improvements to how Google ranks websites.

As with all core updates, it is important to remember that there is no guarantee that your website will see any changes in ranking. However, if you are consistently creating high-quality content that is relevant to your target audience, you are more likely to see positive results from this update.

Impact & Recovery From Core Updates

A core update can affect a website’s search performance positively or negatively, or it may have no impact at all.

Google stresses that if you see a decline in performance after a core update, it doesn’t indicate an issue with your website.

A drop could be due to adjustments made by the core update rather than anything wrong with your content or site structure.

Google encourages those who see drops in rankings to focus on improving website quality rather than looking for technical fixes.

How To Recover

To improve your search performance after a core update, Google recommends the following:

• Look closely at pages that aren’t performing well.
• Check what search terms led people to those pages.
• Compare your content to the questions Google provides on its help page.

This will show you where your content falls short in answering people’s questions. Take what you learn to prioritize improving your content to meet what searchers look for.

Google cautions that improvements aren’t guaranteed to aid in recovery, and no pages have a static or guaranteed position in Google’s search results.

The August 2023 core update is still rolling out, so it may take some time to see the full impact of this update. However, by following these tips, you can help your website stay ahead of the curve and continue to rank well in Google search results.

Here are some additional points about the Google Core Update 2023:

• The update is expected to take up to two weeks to complete.
• It is not possible to know exactly what changes are being made to the algorithm.
• The update is not intended to target any specific websites or industries.
• Google has said that the update is designed to improve the quality of search results overall.

Here are some tips for creating high-quality content that will help your website rank well in Google:

• Write original content that is well-researched and informative.
• Use keywords and phrases that your target audience is likely to search for.
• Structure your content in a clear and concise way.
• Use images, videos, and other multimedia to break up your text and make your content more engaging.
• Promote your content on social media and other channels to drive traffic to your website.