Google Recommendations Tab

Google Recommendations Tab

Don't get me wrong, it's not all negative but it does feel a little repetitive when you are constantly asked if you want to apply the same recommendations you already dismissed because you already tried/tested/didn't work/no your broad is still to broad/insert your own explanation. Despite joining in Bill Murrays pain of Groundhog Day, it's actually beneficial to keep on despite feeling like being in a circle of repetition. Having high scores on your campaigns can actually impact their ability to perform so despite the gritted teeth, make sure you keep the optimisation score high as you will see the benefit. As a pretty please though Google can you look into taking on board the reasoning without asking me (again) if I want to make the same recommended change you already suggested for the last 5 months on a weekly basis :)

  • Do make it a weekly task to ensure you are close to 100% optimisation.
  • If you do want to make a change recommended do it on one campaign to test first before applying it to all campaigns.
  • Give it enough time to work, 2 week sprints seem to be a sensible timeframe to review.

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