Google recognized monopolist, search is getting distributed, Future is cookieless again, Reddit stronger into ads

Hi, a quick snapshot of the important things going on recently in martech/ ecommerce (in case you have missed it:) have a great weekend!

• Google has been recognized as a monopolist. Now what? Alphabet (Google parent company) share prices fell by 2% on that news.

https://www.economist.com/business/2024/08/06/a-court-says-google-is-a-monopolist-now-what

• Rising interest rates started the end of the open internet and reshaped the economics of technology. But not all is lost as interest rates will fall

https://www.wired.com/story/rising-interest-rates-might-herald-the-end-of-the-open-internet/

• Only 17% of users accept 3rd party cookies if they are given a choice. The future is cookieless.

https://www.emarketer.com/content/nearly-all-us-browsers-could-become-cookieless-future

• Reddit is getting into the advertising game increasingly seriously

https://digiday.com/marketing/five-key-signs-that-reddit-is-getting-ready-to-launch-its-own-search-ads-business/?

• 56% of people start product search on Amazon (US) and 88% on Allegro. Search is getting distributed.

https://www.junglescout.com/resources/articles/amazon-statistics-2024/?

• SaaS hiring activity goes up!

https://www.dhirubhai.net/posts/adamschoenfeld_saas-b2b-marketing-activity-7148719773973946368-vRMF/?

• Time to be smart about AI. CMOs should have a mapamap of marketing processes, providing necessary discernment, which of them should be AI-saturated, and which ought to be, executed by humans.?

https://blog.salesmanago.com/ai-machine-learning/plateau-of-productivity-business-vs-ai-faceoff-2024/