Google Performance Max gets new AI-powered video creation, asset testing

Welcome to another edition of CDA Academy's "Reweek", your trusted roundup of the latest in digital marketing.

?? Get ready to dive into some of the most impactful developments in the digital marketing industry:

Google Performance Max gets new AI-powered video creation, asset testing

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities.

Instagram Downgrades Video Quality for Less Viewed Clips

In his weekly Q and A on IG Stories last week, Instagram boss Adam Mosseri noted that the quality of video for Stories and Reels posts can be reduced or increased at different times based on the engagement that each video receives.

LinkedIn’s ID Confirmation Service is Gaining Momentum

It seems like LinkedIn’s efforts to verify actual humans in the app are paying off, with the platform reporting that it’s now verified 55 million of its members.

Instagram Announces Halloween-Themed Activations

Instagram has announced some spooky features for Halloween, including keyword-triggered animations in DMs, Stories templates, a Halloween font, and more.

YouTube Analytics Adds Real-Time Format Filtering

YouTube upgrades Analytics with format-specific filtering, allowing creators to track real-time performance across longform, Shorts, and livestreams.

YouTube adds channel-level ad category blocking controls

YouTube is introducing channel-level ad blocking controls, moving this functionality from AdSense directly into the YouTube platform.

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