?? Google In Panic mode issues "Code Red" Over ChatGPT

Google's management has reportedly issued a 'code red' amid the rising popularity of the ChatGPT AI

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So this is a developing story and also tied to the hype and positive attention ChatGPT has gotten so far in December, 2022. It’s also like witnessing the history of A.I. in terms of mainstream adoption to some limited extent.

?? ChatGPT has gone viral since OpenAI released the text-based artificial intelligence chatbot tool on the last day of November. There was even an all-hands meeting where this was talked about. Now, there’s even a chrome-extension that throws ChatGPT into the mix of Google searches.

Google be Very Afraid

Google's management has reportedly issued a 'code red' amid the rising popularity of the ChatGPT AI

Mainstream Tech media are claiming that Google has issued a "code red" in response to the rise of AI bot ChatGPT, NYT reports.

The most lucid Twitter thread I could find on this entire trend is likely by Sridhar Ramaswamy: (read this entire thread carefully!)

Sridhar Ramaswamy, who oversaw Google's ad team between 2013 and 2018, said that ChatGPT could prevent users from clicking on Google links with ads, which generated $208 billion — 81% of Alphabet's overall revenue — in 2021, Insider reported.

Meanwhile by You.com, Neeva and Perplexity.AI, are doing some interesting things in Search. So why does it matter? An Axios article showed how the duopology is losing market share in Advertising.

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Google and Meta, known together in the ad industry as the "duopoly," are expected to bring in less than half of all U.S. digital advertising this year for the first time since 2014.

?? What this means is Advertising which is everywhere, is now going to get more competitive as Amazon, Apple and Microsoft target it, even as as it seems Microsoft Azure is over-spending in marketing to try to stay relevant with AWS, to the extent that they are actually losing money. No wonder Azure and Google Cloud aren’t transparent about their cloud operations the way Amazon’s AWS is.

So what’s the big picture? Generative A.I. could be a new battleground for BigTech.

Some analysts claim Google's move to build out its AI product portfolio comes at a moment when Google employees and experts alike debate whether ChatGPT — run by former Y Combinator president Sam Altman — has the potential to replace the search engine and in turn hurt Google's ad-revenue business model. This was my take on it.

It’s highly likely ChatGPT trained on GPT-4 with improved RLHF will go head-to-head with Google’s LaMDA at some point in 2023 or early 2024. It makes the future of chatbots and NLP somewhat interesting on a consumer level. I believe ByteDance, the maker of TikTok may also have a competitive product soon as their A.I. R&D is better than many are able to see.

Code Red at Alphabet?

According to the NYT and Insider stories, Google's management issued a "code red" amid the launch of?ChatGPT — the buzzy conversational AI chat bot created by OpenAI — as it's sparked concerns over the future of the Google search engine, The New York Times reported.

Sundar Pichai, the CEO of Google's parent company, Alphabet, participated in several meetings around Google's AI strategy and has directed numerous groups in the company to refocus their efforts on addressing the threat that ChatGPT poses on its search engine business, according to an internal memo and audio recording reviewed by the Times.

In particular, teams in Google's research, Trust and Safety division among other departments have been directed to switch gears to assist in the development and launch of new AI prototypes and products, the Times reported. Some employees have even been tasked to build AI products that generate art and graphics similar to OpenAI's DALL-E used by millions of people, according to the Times.

One million demo users over five days is like free testers and I wonder if the public is aware that they are doing OpenAI such a favor.

The Future of Search will be Different

What it highlights is how Google’s duopology on search and advertising may find more challengers as Generative A.I. matures and RLHF training evolves.

The way we find information via voices searches and prompts may eventually disrupt Google search, to the extent that our tools will be more augmented by A.I., chatbots and other miscellaneous tools.?

According to the reports, CEO Sundar Pichai redirected some teams to focus on building out AI products. If this is true, it will be interesting to see how Google responds to OpenAI and Microsoft’s huge sponsorship of their R&D that some think will be important with the announcement in 2023 of GPT-4.

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ChatGPT Hallucinates Badly and Often

For all the viral Tweets and LinkedIn posts, many have been quick to notice that the bot is often riddled with errors. ChatGPT is unable to fact-check what it says and can't distinguish between a verified fact and misinformation, AI experts told Insider. It can also make up answers, a phenomenon that AI researchers call "hallucinations."

This is what makes Ramaswamy’s comments so interesting:

His Twitter thread about GPT-4 is super relevant I think in how Chatbats are being trained more optimized for A.I. alignment and reinforcement learning with humanf feedback and it’s important variations.

I’m going to go into this in future articles in further detail.

The truth is even at the best of times ChatGPT’s or LaMDA 2, have high margins of error and vulnerability to toxicity are some of the reasons why Google is hesitant to release its AI chat bot LaMDA — short for Language Model for Dialogue Applications — to the public, according to the Times. A recent CNBC report said Google execs are reluctant to release it widely in its current state over concerns over "reputational risk."

• LaMDA = Google’s Language Model for Dialogue Applications
• GPT = Generative Pre-trained Transformer, is an autoregressive language model that uses deep learning to produce human-like text.

It’s not as if Google must decide whether to overhaul its search engine and make a full-fledged chat bot the face of its flagship service. It already has LaMDA in development, likely much further along by the way than ChatGPT. But maybe ChatGPT’s demo opt-in might have shocked some people who work at Google.

Generative A.I. products could take marketshare away from Google Search, just like TikTok search or Instagram search might at times for younger app users.

Chat bots are "not something that people can use reliably on a daily basis," Zoubin Ghahramani, who leads the Google's A.I. lab Google Brain, told the Times before ChatGPT was released.

But hilariously, that’s exactly what they have been doing with OpenAI’s ChatGPT. It’s also made Twitter and LinkedIn suddenly a bit more entertaining in late 2022.

As Google reportedly works full steam ahead on new AI products, we might get an early look at them at Google's annual developer conference, I/O, which is expected to take place in May. By then I expect OpenAI to have announced GPT-4, perhaps more secretly than ever before. There’s been a lot of unhealthy speculation about it, hyping up OpenAI that’s not even an open company or congruent with contemporary A.I. ethics and best practices for open-source and accessible A.I. that democratized it.

It’s possible that went OpenAI agreed to take $1 Billion from Microsoft, it’s mission statement aligned with permanently ruined. OpenAI’s own projections over its profitability to early investors is pretty far-fetched, with a supposed internal valuation of $20 Billion. But there’s going to be simply too much competition even for the creators of so-called foundational models.

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Google Reorganizing Labor to Answer ChatGPT

That Google would reorganize its entire labor pool around “stopping the threat” in a code red is a bit funny, to the extent that it’s actually true. At a recent all-hands meeting, employees raised concerns about the company’s competitive edge in AI, given the sudden popularity of ChatGPT. “Is this a missed opportunity for Google, considering we’ve had Lamda for a while?” read one top-rated question that came up at last week’s meeting.

The Ads duopoly of Facebook and Google have always tried to keep us in the past so they could reap the majority of the cash-cow that is digital Advertising. Might the world finally be forcing their hand? We’ll know more in 2023.

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