Google is Officially Sunsetting Your Google Analytics: Here’s What You Need to Know About It
Samuel?? Thimothy
Helping B2B leaders break growth barriers with integrated marketing, sales, and service | Expert in demand generation, customer retention, and revenue growth using HubSpot and data-driven strategies
Earlier this year, Google surprised many marketers by announcing it would discontinue support for the Universal Analytics platform on July 1, 2023. All organizations that previously used UA must migrate to Google Analytics 4 or say goodbye to their valuable information forever. It's crucial to get GA4 up and running before UA sunsets so you can accumulate more historical data.?
Here's why Google is pushing GA4
The previous Google Analytics reported on-page views, showing landing pages, top pages, and conversions when pages were loaded (e.g. “thank you” page). GA4 now records all site interactions as events.?
The new Google Analytics 4 interface will allow you to track more detailed information about every event taken by users in GA4, including page view, scrolls, an internal website search, clicks on external links, YouTube video tracking, and file downloads. Most of these out-of-the-box events used to be set up using Google Tag Manager, which would require some technical knowledge. Well, not anymore!?
As part of GA4, Google promises to provide greater insight into users' data and greater control over their privacy. Google also recognizes and wants to respond to the shift away from cookies toward first-party data across platforms, which is another important point.
Why should you migrate to GA4??
As a matter of fact, you really don’t have a choice. By July 1, 2023, everybody will be forced to upgrade to GA4. It is still important to migrate now instead of delaying the inevitable for a few important reasons.
Migrating your website to the new Google Analytics will take you one step closer to understanding what customers are looking for. You'll be able to optimize page layouts and content, monitor conversions on each webpage of your site as well as find out where they come from – all this information is invaluable in order to make an informed decision about future marketing strategies.
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How to get started with Google Analytics 4 migration
Even though it is unavoidable, migrating from UA to GA4 has several risks and concerns.?
What are these? Read more in OneIMS blog !
If you have any questions, drop me a comment.?
See you next week!
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SDR @ Callstack ?? | Sales Intelligence | Data-driven outreach
2 年As mentioned - low awareness of this is truly astonishing. As a company we take care of GA4 migration and our customers are geniuenly shocked that their data was in jeopardy simply because nobody told them before we did. Sometimes I think that maybe Google should step up with the information effort? ??
SEO Specialist at PBJ Marketing
2 年I am surprised that not many people are talking about it (at least in my circle) ??
Account Manager
2 年Thanks for sharing ??
Helping companies grow revenue through efficient sales operations and enablement with HubSpot. Message me to learn more! #Hubspot #SEO #Digital Marketing #PPC #Marketing automation #Hubspot Onboarding #paid media
2 年Thank you Sam for the great content.
Accounts Manager at PBJ Marketing
2 年So, we have only 10 months before the migration? ??