?? Google Officially Launches Ads in AI Overviews!

Google has rolled out ads within AI Overviews, a feature previewed at Google Marketing Live. This brings exciting opportunities for advertisers to reach consumers through AI-powered search features.

?? Key Highlights:

• Ad Placement: Ads now appear directly in AI Overviews in Search and Shopping, with transparent "Sponsored" labeling.
• User Experience: Designed to enhance user satisfaction by presenting relevant brands and products without the need for additional searches.
• Availability: Live for mobile users in the US.

?? For Advertisers:

• No Additional Setup: Existing Search, Shopping, and Performance Max campaigns are automatically eligible.
• Expanded Reach: Connect with users at high-intent moments, naturally integrated into the search experience.

Google continues to innovate, evolving the Search experience and enhancing ad solutions to align with changing user behavior. Are you ready to leverage this new opportunity? #AI #DigitalMarketing #GoogleAds #SearchMarketing

Full Article - https://blog.google/products/ads-commerce/google-lens-ai-overviews-ads-marketers/