Google News Initiative (GNI): Audience Development: Creating content for digital

A memory from the past, July 2021: "Audience Development: Creating content for digital"

It's incredible how the digital landscape changed in the past 2 years! I am very curious about what will happen in the next 2 years. In this session, you will discover the value of mixed media content, embrace new ways to produce content online, and explore digital distribution.

Topics:

• New media and how you could use it to bring stories to life.
• How digital content is created and ways to save time.
• Different options to distribute content digitally and build repeat visits.

Find out more here: https://newsinitiative.withgoogle.com/

Everyone, everywhere, benefits from a healthy news industry. The Google News Initiative works side-by-side with publishers and journalists to build a more sustainable, diverse and innovative news ecosystem.

#GNI #google #journalism #marketing #content

Video session: