Google My Business Update for Business Owners to Maximize Profit.

Google My Business Update for Business Owners to Maximize Profit.

In fact, it will be the only solution they need. Owners recognize the power Google can give them; this means we can charge them for implementing a simple reservation system on Google.

Yes, there are many vendors and third-party services who offer these types of reservation systems to restaurants; HOWEVER, Google has something that none of them have; a deep reach into every pocket in every market around the world.

This obviously includes the smaller local markets and “main street” businesses. Here rests the opportunity for anybody willing to seize the day and grab it while it is within arm’s reach. In the US, when someone somewhere gets hungry and/or wants to take the family out to dinner, they will pull out their smartphone and look up local restaurants on Google. What they find is Google Maps listings at the top of the page, along with some organic search results, Facebook pages, and review sites, etc…

Many times, this search is for a restaurant, hotels, car rentals and other paid online services that the consumer may already know quite well, and when convenient the consumer uses the digital services offered by that business.

These are most often online ordering and call-ahead seating. The latter of which is effectively a reservation. Giving consumers the option to book during this search increases the value of that customer grows the business’s revenue by ensuring that customer chooses their service and not another.

Loyalty from a single customer seems insignificant; however, businesses make their money on volume and revisits — the more services they sell, the greater the return. Existing customers are easily compelled to spend more because they already like the service and view the business favorably. It wouldn’t be a tough sell to push them into spending 30% more at the store.

This class effectively gives you the tools to become the hero who increases overall customer volume.

And don’t forget, the method has also open up a channel for new customers to find the business. When new customers start spending their money on take-out and dine-in, the growth of a restaurant is significant.

Now think about this:

Since the consumer is using a host of Google products, the business needs to be using Google products to reach new customers and get existing customers spending more. Businesses historically see tremendous benefits using Google’s platform, and owners do recognize the opportunity. They might be a little hesitant because they never had a real solution executed properly. I see these cases many times with owners who tried the free Google advertising postcard, which offered a credit of around $50 to $100. These owners used the promo credit and then spent cash on advertising without actually doing any keyword research. Nor did they have a properly executed offer that collected the customer database, offered a funnel and path to a sale, neither do they offer the ability to measure the outcome of a campaign and compare interactions to sales revenue.

The ultimate problem?

Many business owners are not marketers. Successful businesses are incredibly effective networkers and are almost always labeled as “people persons.” Their charisma makes people feel at home in a restaurant. Their disposition is uplifting and nurturing; ready to cater to the hunger of a guest.

“Keep the customer happy with the service and the experience,” owners think to themselves — so that the consumer returns and spends more money. The more people they meet and enchant with their charm, the better the business perform, and the more money he or she will put into their pockets.

Despite this epic struggle and beautiful understanding of customers, owners will often make terrible online marketing managers, and their growth is punished as a result. Some isn’t tech savvy who just avoid the internet altogether. This is not truly their fault, in a sense, because owners wear many hats. They rarely have time for “special projects,” although some are very intrepid; willing to try new advertising schemes.

Nevertheless, owners are busy running their restaurant — addressing problems in the kitchen, ordering provisions, doing the books, and interacting with guests, vendors, and staff. Their time is in very short supply. An owner often works long hours on the restaurant floor, and then more long hours in the office doing paperwork. Sometimes they even take this work home with them.

What if we could save them some time?

Saving time is a fundamental quality that we want you to keep in mind; providing a quality service that grows revenue and saves the owner time is almost valuable beyond measure. It improves lives. This is an end-result of the services you will provide, and ultimately one of your hottest selling points when approaching a client. If this google feature could grow your business, you could afford another manager (or a better one) …or hire another chef to keep the kitchen in check …or hire an in-house bookkeeper & office staff.

Growth in a business buys the owner the power to hire staff and delegate. Removing tasks from business owner’s shoulders, and thus freeing up the most precious of resources — time! Now, some owners are savvy with the tools, but most do not have a grip on the concepts that make a marketing campaign effective and measurable.

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