Google My Business Posts for Lawyers
Shamil Shamilov
Husband, Father & Founder at dNOVO Group | Passionate About Growing Legal, Medical & Home Services Businesses
Mastering Google Posts is a vital part of your legal marketing strategy. It could make a huge? difference between a law firm that stands out from the competition and one that clients never notice. So, what are Google Posts, and why are they important for lawyers??
This is a feature that allows law firms to share messages that pop up in the Google SERP (search engine results pages) whenever a web user searches for something related to their brand. It is more like a social-media feature whereby Google allows your company? to create posts. Instead of sharing the posts with your followers, they will appear when someone searches for something related to your business on Google.?
Google Posts date back to 2016 when they were first used during the United States Presidential election. It allowed candidates to create posts that enabled voters to understand their various positions. After the election, Google Posts became more prevalent and accessible to businesses everywhere.?
This is what Google Posts look like now:
A Great Way to Inform Potential Clients About Your Law Firm?
Statistics indicate that 82% of people rely on search engines to access local information. This makes Google Posts a great way to publicize your law firm to a large audience that uses search engines. With Google Posts, you can:
The Benefits of Google Posts for Businesses?
Okay, now you understand about Google Posts for lawyers. However, are they really worth it? Should you bother about them? Well, to answer your question, here are some of the benefits of Google Posts for lawyers:?
A recent study revealed that 86% of people use Google when looking for a law firm. Therefore, Google Posts could be your first point of contact with potential clients. Setting up a Google My Business (GMB) profile is completely free , and you can start sharing information about your business right away. Some of the information you can share include your pricing, contact information, working hours, and other crucial data.?
Google Posts also make it easier to find your law firm. Google has a local bias and seeks to provide users with information about businesses closest to them. When clients Google information related to your practice, Google will list your law firm accompanied by its? location. If your law firm appears on Google Local Packs, it will be so easy for clients to get directions to your firm.?
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Creating Google Posts for lawyers can increase your law firm's reach more than all other outdated methods like advertising, word of mouth, awards, and featuring on law reviews combined. Consider this, 56% of businesses haven't yet claimed their Google My Business listing. Between January and July 2020, businesses recorded a 61% increase in calls because of GMB listings. When looking for contact information, 64% of consumers search the GMB page.?
Google Posts for lawyers is a great way to inform Google that your business is legit, not just a fake listing. It is a sign that you are operational and ready to accept customers. This will consequently improve your Google rankings.?
Google Posts for lawyers enable you to communicate with clients directly. You can offer advice and answer questions, consequently demonstrating your legal expertise. It is more like responding to reviews. Studies reveal that 42% of law firms do not respond to leads within the first three days. When you connect with potential clients on Google Posts and answer their queries, you can stay ahead of the competition.?
Creating A GMB Post?
Most law firms will have a lawyer-marketing agency create a GMB post for them. However, it is good to understand how the process works just in case you have to create the post yourself. This is all you need to do:?
When you create a GMB profile and log in, you should enter your business name. If the business doesn't show up, click on the drop-down menu to add your business. You have to input your business information, including the business category and location. Ensure that you optimize your GMB profile by adding your practice area.?
Important Tips When Using Google Posts for Lawyers
As on any social media, there are specific rules you have to follow to make your marketing strategy work there. If your posts don’t fit certain criteria, they won’t be of any use to you, and the whole campaign will be just a waste of your valuable time and effort.
Here are some tips to help you reap the most from Google Posts:
Hire an Expert
You should never take Google Posts for lawyers lightly. Visibility on Google is visibility to most of your prospective clients. Want to know more about Google Posts, contact dNOVO today.