Google MUM Update & SEO Impact!

“MUM is short for Multitask Unified Model and is a new technology for Google search first introduced in May 2021. MUM is a 1000 times more powerful evolution of BERT.

• MUM is to provide a deep understanding of world knowledge.
• MUM is to be trained in up to 75 languages simultaneously to understand them. With previous methods, each language was trained in its language model.

Why MUM matters: It’s fast, far-reaching, and thorough as compared to any previous search engine update. This matters in a world where users want detailed, relevant, and accurate answers in seconds – anywhere, anytime.

The benefits of MUM

Its ability to think beyond the question or statement will tap into multiple dimensions of the SERP and SEO as a result. Users, businesses, and content creators are being encouraged to say goodbye to the “exact response days” and tap into the user intent and journey that is layered, complex, and sometimes more generalized.

Google MUM’s AI smarts will be another piece in mastering and understanding user intent and thought processes.

MUM vs BERT

BERT (Bidirectional Encoder Representations from Transformers) was launched in 2019 and understood searches better than we have ever been able to before. Numbers tell us that MUM is 1000 times more powerful than BERT.

What you need to do

Create content that remains high quality and focused yet opens up the possibilities that tangential linking can bring to comparison and related topics. Produce content that builds brand recognition and loyalty using informative, engaging writing, images, and other media.