Google, Meta, and Amazon’s next frontier: AI-generated ads

Google is planning to use artificial intelligence to help companies create ads,?according to a report from CNBC. Internal documents viewed by the outlet suggest that Google wants to use its new?PaLM 2 AI language model?to help advertisers generate assets that they can use in their ads.

This tracks with?a report from the?Financial Times?in April, which similarly stated that Google could soon create ads by putting together images, video, and text supplied by the advertiser. That’s not the only way Google could use its AI language model, however. CNBC reports that Google is also looking into ways to leverage its AI model to provide video ideas to YouTubers. It could also integrate an AI chatbot within the Play Store, Gmail, and Maps to provide customer support.

Other tech giants, like the Facebook owner Meta, are looking to make AI toolsets available to advertisers as well. Last week, Meta?launched the AI Sandbox, which acts as the company’s “testing playground” for the early versions of AI-powered advertising tools. The company is currently working on tools for background generation, image outcropping, and text generation that helps advertisers create “different messages for certain audiences.”

Meanwhile,?a report from?The Information?indicates?that Amazon is working on a way to generate photos and videos for companies looking to create advertising campaigns on the platform. The company is also rumored to be?building a conversational AI search tool?that’s supposed to answer questions from customers, help them compare products, and more.

Google held its annual I/O event last week, where it took the wraps off of PaLM 2 and a flood of other AI features powered by the model. In addition to rolling out?AI-generated summaries in Search, Google is also working on an?AI notebook that’s trained on your documents?as well as?a way for Play Store to build out their listings with generative AI.