Google Max Performance
Google Max Performance, or as it is also known, Maximum Efficiency.
This type of campaign, based on goals, provides advertisers primarily focused on conversions with access to all their Google Ads resources within a single campaign.
It complements keyword-based search campaigns, allowing advertisers to reach customers who are more likely to generate higher conversions across all Google channels, including YouTube, Maps, Gmail, Recommendations, and Display and Search networks.
In the "Maximum Efficiency" advertising, all the mentioned channels work simultaneously and accompany each user at every stage of their engagement. This way, advertising costs are optimized for each individual user.
In summary, the main advantage of this type of advertising campaign is the ability to automatically assign a cost-per-click based on the likelihood of the user performing the desired action (such as a purchase, subscription, or consultation booking). This enables us to simultaneously nurture less motivated potential customers and actively drive them towards achieving our goals by targeting a pre-warmed audience.