Google Marketing Live Highlights

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Google begins integrating ads into AI Search

Last week we learned that Google will show more AI Overviews in response to search queries. At Google Marketing Live the company outlined the initial impact on paid search advertising:

• Based on the search query, Google is already showing ads above and below the new AU+I Overview box.
• Search & Shopping ads will also start appearing within AI Overviews for a small test group of users in the U.S. when Google considers the ad is relevant to the query and AI Overview.
• Ads from existing “AI-powered Search” and Performance Max campaigns will have the opportunity to appear within the AI Overview.

Source: Search Engine Land , Google

More updates from Google Marketing Live below ??

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More from GML 2024

??? Google is rolling out a new AI-powered ad format that shows shoppers how items of clothing would look on different skin tones and body types - more

?? Performance Max campaigns will be able to optimize toward profit (rather than revenue) using the cost of goods sold value in Merchant Center

??? Companies will be able to update a visual “brand profile” showcasing images, videos, and promotions on search in the coming months

?? Google is expanding the YouTube Shopping affiliate program - Shopify Plus stores will be able to sync their products for content creators to promote.

?? Google announced the new Marketing Mix Modeling platform, Meridian, will be available to all later this year - more

?? Advertisers can add their font and color guidelines in Performance Max, and images to reference, to generate on-brand creative assets.

Full round-up

OpenAI announced new deal with Reddit

OpenAI will integrate Reddit posts within ChatGPT to help users "discover and engage with Reddit communities." The partnership will also enable Reddit to bring OpenAI-powered features to Redditors and moderators.

OpenAI - Official

Meta is testing a new TweetDeck-like experience on Threads

The product enables Threads users to create several vertical feeds of content on the web—just like TweetDeck did before it became a paid service and was rebranded to X Pro last year.

The Verge

Netflix's ad business is going strong

Netflix’s ad-supported plan now has 40 million monthly active users, up from 5 million last year. Soon, The Trade Desk, Google’s Display & Video 360, and Magnite will join Microsoft as Netflix’s main programmatic partners for selling ads.

Marketing Dive

TikTok is testing 60-Minute Video

TikTok has progressively increased its video length limits over time. At launch, videos were 15 seconds per clip, which extended to 60 seconds, then 3 minutes, then 5 minutes, before rising to 10 minutes?in 2022.

Tech Crunch

Learn more

Kole here ???? I research and write these updates. My goal is to surface the most impactful developments in the industry and save you time. If these updates are helpful, join Marketing Execs who get one email like this from me every Monday. All free. You can try it out and subscribe here