Google made a big change to AI-generated political ads, and CTV is surging

As the Fourth of July celebrations and Q2 concludes, the political advertising season is kicking into high gear. With the 2024 elections approaching, both campaigns and advertising are intensifying, creating prime opportunities for advertisers and publishers to leverage election-based content. Google's new policy requiring AI-generated disclosures for political ads highlights the importance of transparency and brand safety in this season.

On July 3, Google announced a new policy requiring disclosures for AI-generated political ads. This move aims to provide greater transparency for voters and ensure that AI-generated content is clearly identified. As political campaigns increasingly utilize AI to create persuasive ads, clear disclosure helps to maintain trust and credibility in the political process.?

Post-Independence Day marks the beginning of a significant uptick in political advertising. Candidates and advocacy groups are ramping up efforts to engage voters, presenting a golden opportunity for advertisers to align their campaigns with high-engagement political content. However, ensuring brand safety remains a critical challenge. An IAB study from 2020 found that 84% of consumers felt that advertising within news either increases or maintains their trust in the brand.

The impact on CTV will be the biggest. Emarketer reported that 45% of all digital political ad spend in 2024 will go to CTV, up a 26% from 2020.

How Qortex Can Help

Qortex is here to help advertisers and publishers navigate this complex landscape with ease. Our cutting-edge contextual video advertising tool allows you to place your ads alongside relevant video-based election content on the web or within CTV content without compromising on brand safety, allowing publishers to sell directly with a piece of mind.?

Our AI analyzes video content in real-time, ensuring your ads appear next to appropriate and relevant election content, maximizing engagement and impact.

Brand Safety: Qortex prioritizes brand safety, ensuring your ads aren't placed next to controversial or inappropriate content. With Google's new policy, transparency is more critical than ever. Qortex complies with all advertising regulations, providing clear disclosures and maintaining ethical advertising standards.

For more information on how Qortex can enhance your election advertising campaigns, visit Qortex.ai or contact our team today.

The Voice

Do you currently advertise within news articles and sites?

- No, too risky.

- Sometimes

- Yes!

The Quest

Meta's AI

?Meta's AI-driven tools, like Meta Advantage, are revolutionizing ad personalization and targeting, ensuring campaigns reach the right audience at the right time. The rise of Reels on Instagram and Facebook exemplifies how video content, fueled by AI, drives engagement and conversion rates. Advertisers can leverage contextual advertising to tap into socially connected, highly engaged audiences, delivering relevant ads that resonate deeply. Advanced measurement tools like Aggregated Event Measurement and Engaged-View Attribution enable brands to optimize their strategies and maximize return on ad spend. These advancements signify a future where AI and contextual advertising converge to create personalized and impactful video marketing experiences, offering brands unprecedented opportunities to connect meaningfully with their audiences.?

Latest Trends in Interactive Ads

At the StreamTV Show in Denver, leaders from Disney, Frndly TV and Plex discussed the latest trends in connected TV (CTV) advertising, highlighting the growing interest in interactive and contextual ad formats while noting the waning popularity of QR codes. The panel,\ revealed that shoppable and interactive ads are gaining traction, with platforms exploring new methods to engage viewers and drive conversions. Despite initial enthusiasm for QR codes, their limited functionality and platform restrictions have hindered widespread adoption. Instead, the focus is shifting to more sophisticated interactive features, such as second-screen experiences triggered by TV remote buttons. Contextual advertising also emerged as a key topic, with brands seeking to align ads with the content's mood, genre, and emotions to enhance relevance and avoid privacy concerns. Disney's use of AI to analyze and match ad content with on-screen emotions exemplifies the potential of this approach. As the industry continues to experiment and adapt, these innovations promise to reshape the CTV advertising landscape, offering advertisers new opportunities to connect with audiences in meaningful and engaging ways.

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