Google Links, Meta Advertising & TikTok’s New Feature | 27 February 2023
Jessie Healy ??
Growing DTC brands to 7 & 8 figures. $50M spent on Meta & Google Ads. Ecommerce Marketing Coach & Consultant. Webtopia Founder (now acquired). 1X Exit. Podcast host - Ecommerce Impact Podcast. Ex-Etsy.
Hi!
With us more than halfway into Q1, time is flying by this year and there is no slowing down. So what better way to wind down than by reading our eComm updates!
This week read up on Google Links, why Twitter may be dying plus Tiktok gives you real time product data!
Here we go…
Time To Tidy Up Your Links:
Google updated its SEO link best practices document to include more details for making your links easier to crawl and improving your pages’ relevance. Previously, Google’s best practices only included a section on how to make your links crawlable. Its still there but you will need to read the article to find out the fresh new sections.
5 Best Ways To Stay Ahead Of The Meta Advertising Pack:
Due to privacy tightening, Meta continues to respond with advanced machine learning and new avenues like creators’ advertising, among others. GoAdvantage+ and open/broad targeting seem to be the features and strategies to use.
Is Twitter Dying?
With so many changes coming to Twitter, many wonder if marketing on the platform could be impacted in 2023. Read up on what Hubspot investigated to see if it is infact true.
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You May Be The Biggest Threat To Google And Bing:
I'm not exactly meaning you but You as in the new AI search powered engine have successfully integrated search results answers with artificial intelligence before Microsoft and Google did, and is also the first to introduce multimodal chat search
TikTok Adds A Phenomenal Feature:
If you market products on TikTok, this new feature should help you learn more about how your niche performs, what you can expect from your ad campaigns plus what’s trending. Pretty much, TikTok shows you top products being promoted on the app, and a truckload of other useful stuff.
Creative Beta Program:
TikTok just announced the Creativity Program Beta in the US, a new content monetization program that is supposed to improve on previous efforts like Creator Fund. The idea is that it'll begin as a first in first serve with also a list of requirements. Read the TikTok newsroom article for more info.
Hope you enjoyed those stories and I will catch you back here next week for more news and updates.
Thanks,
Jessie