Google Leaks, Bad News, and AI Overviews Data Studies!
Rand Fishkin reveals (probably) the biggest leak of Google's ranking signals, at the same time that Google is being criticized by mainstream media, and AI Overviews data shows the impact.
It's been an interesting week, and we are barely in the middle of it!
?? Subscribe here to weekly Marketing Shots and follow me for more Nick Malekos .
? What you will read:
?? Google Leaks
?? AI Overviews in the News
?? AI Overviews Data Studies
?? Google Leaks
Rand shares an anonymous' source leaking Google Ranking API's signals.
This is the single biggest leak in ranking algorithms, and there is so much information you should be reading Rand's own blog post:
And, the Technical analysis of the documents (at least an early one):
A look at the API documentation:
AI Overviews in the News
At the same time, Google is being criticized in the mainstream media.
There were always complains on the quality of Google results, advertising being a main driver over quality etc. etc...
But, since OpenAI released ChatGPT, and the world was flooded with AI content, things are deteriorating and mainstream media have caught the "Google is getting worse" vibe.
Now, with the disastrous release of AI Overviews, the news are going viral with:
And, I am waking up this morning to Adam Connover (one my favourite celebrity complainers) complaining about SEOs destroying the web.
There are many points I want to make about SEO being used for improving UI/UX, readability, speed, and many things, but won't go into details. It's a fun, simplified video of 18 minutes, not enough to explain a complex industry.
AI Overviews Data Studies
And, if you care a bit about how AI Overviews will impact your website's clicks. There are already some nice studies I have saved from the past few days.
- 16% of queries return AI-overview (previously SGE)
- 13% of search volume from search goes through AI overviews
- 80% of sources don't rank organically for the query
- Ranking #1-3 gives you an 8% chance of being a source in AI overviews
- Forced / Opt-in results where you have to click "generate" disappeared after the public rollout
- Only 4% of queries with CPC $5+ return AI overviews (drop from 98%) (!)
Source: https://ziptie.dev/ & Bart Goralewicz
2. Semrush's sensor shows AI Overviews appearing only in 0.5% for queries
I doubt if AI results are triggered by their bot, as many other sources show much more AI overview results.
But, we need to acknowledge that AI Overviews are not being triggered everywhere yet.
3. AI Overviews Triggered in Long-tail queries more.
Yesterday, I came upon a study on medical queries and it seems that AI was triggered in more complex questions (long-tail) over shorter ones.
Unfortunately, it seems I haven't saved the post.
If you find it, please comment below and I will be updating this newsletter!!
Internet Marketeer Extraordinaire, ex - M.I.C.E and Hospitality Professional
6 个月"Believe nothing of what you hear, and only half of what you see"
Internet Marketeer Extraordinaire, ex - M.I.C.E and Hospitality Professional
6 个月?? BREAKING: The Truth Behind Google's AI-Driven Ranking Algorithm! ?? Sources from Silicon Valley Insider and TechLeaks reveal that Google’s AI-driven ranking algorithm, rumored to be called “Project Hermes,” is set to revolutionize search. ?? Here are some juicy secrets: Personalized Search: The algorithm will tailor results based on individual user behavior more than ever. Real-Time Updates: Search rankings will adjust in real-time to reflect trending topics. Advanced NLP: Enhanced natural language processing will better understand context and nuance in queries. Stay tuned for more updates! ?? #GoogleSecrets #AI #SEO
Internet Marketeer Extraordinaire, ex - M.I.C.E and Hospitality Professional
6 个月?? BREAKING: Was the Google Search API Leak Planned? ?? Insiders suggest the recent Google Search API document leak was a deliberate move to mislead the SEO community! ?? According to anonymous tech forums and a former Google engineer, this leak might be a smokescreen. ???♂? Rumor has it Google’s REAL plan involves a new AI-driven ranking algorithm set to roll out next year. This “leak” could be to divert attention and keep SEO experts off their true path. ?? What do you think? Share your thoughts! ?? #Conspiracy #SEO #GoogleLeak
I Scale EdTech Pipelines | Follow for Strategic EdTech Mktg | Founder @SaaSsy | Let's get your BDRs qualifying Higher Ed, K-12 & B2B
6 个月I have a bitter opinion on this. Who's to blame for Google having all this power over search? The SEOs. Always doing everything that Google wants - even when the directives are clearly useless, giving Google the power to take over any evergreen topic. I was in the same boat too, but gave up after the AMP flop.
Digital Marketer | SEO specialist | Digital Media & Innovation Instructor. I help businesses boost their online presence increasing visibility, lead quality, and profit.
6 个月Sounds like a rollercoaster ride in the SEO world! Keeping up with all these leaks and studies can be overwhelming. I'll check out that newsletter for some insights.