Google leaks, B2B content, and welcome emails – The Marketing Matters, Monday Ed.
Vassilena Valchanova
Content Strategist & Brand Messaging Craftswoman ?? I help brands build meaningful relationships with the people who matter. ? Sharing strategic ways to create value-packed content and stellar brand messaging.
Welcome to Marketing Matters – Monday Edition! Every week, I'll share a short and sweet set of pieces on digital strategy, branding, and content marketing. I hope it'll help you start your week on the right foot. If you like it, you'll love the full edition delivered to your email every Friday .
by Marijana Kay at ConvertKit [archive] :
?? 10 welcome email examples that instantly win over new subscribers [+ free-to-use templates]
Welcome emails are strategically important. They are not just the ones with the highest open rates, but they've been shown to affect churn and long-term engagement. This post features some great examples you can get inspiration from, as well as 11 things to include in your welcome series (just don't go overboard and cram them all into the same piece.
by Rand Fishkin at SparkToro :
?? An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them
This is probably the biggest piece of news over the past months. It's a big topic, and I suggest you take the time to familiarize yourself with it. It will definitely impact your strategy! You should definitely start with the original post from Rand Fishkin.
Here are a few other links: a very detailed technical documentation review , a well-structured recap , a much more next-steps-oriented piece for marketers , and the recap of this crazy-crazy week from Rand .
领英推荐
?? Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play
Seeing what a B2C marketing giant like Coca-Cola does in B2B is quite interesting. Here's a recap of what their new B2B platform is and what you can learn from it. The key lesson to me is "Don't overcomplicate a new initiative from the start." What the team has done is pretty simple, yet allows for strengthening that thought leadership position.
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