Google is launching AI technology with which it wants to gain an edge over the competition

In a race to stay at the forefront of artificial intelligence (AI), Google takes a significant leap forward with the launch of 'Gemini.' This technology, powering Google's chatbot Bard and enhancing services like the search engine and Chrome browser, marks a crucial step for the tech giant.

Gemini, designed to handle text, images, audio, video, and programming languages, signifies Google's commitment to AI dominance. Although the public release offers a glimpse of its capabilities, the ultimate version is still in the making – a testament to Google's eagerness to lead the AI revolution.

CEO Sundar Pichai acknowledges the profound impact of transitioning to AI, surpassing previous shifts to mobile and the internet. The stakes are high for Google, fearing irrelevance in the rapidly evolving AI landscape.

The urgency to stay ahead became evident with the unexpected rise of ChatGPT, a phenomenon overshadowing Google's Bard. Intriguingly, ChatGPT's core technology originated from Google researchers in 2017. In response, Google hastily introduced Bard earlier this year, encountering a stumble as the chatbot initially provided incorrect answers, causing a substantial hit to the company's market value.

ChatGPT's popularity as a search engine further challenges Google's traditional search advertising model. Instead of conventional links, users receive human-like responses, altering the search experience. Google's every move in this domain risks disrupting its established revenue model.

Despite the risks, Google cannot afford to lag. The fear of significant missteps does not deter the tech giant from forging ahead.

Gemini comes in multiple versions, with the 'pro' variant being available for consumers next week in the Bard chatbot, initially in English. Positioned as superior to the free version of ChatGPT (GPT 3.5), Gemini aims to outperform with advanced features.

The 'ultra' variant is the pinnacle, which outperforms OpenAI's GPT-4 technology in Google's internal tests. However, Google opts for caution, choosing to test this version with a select group of customers and developers before a broader release. Businesses utilizing Google's cloud services can expect access to the 'ultra' variant in the coming year, signaling Google's strategic and meticulous approach to innovation in the AI realm.

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