Google Launches Ad Data Manager

Last week from The Keyword

Get bite-size updates like these straight to your inbox → here

1. Google to Launch 'Google Ads Data Manager' in 2024

The new tool is designed to centralize the management of first-party data with Google. This means businesses can connect their customer data from multiple sources to a new, dedicated tool within Google.

Google is encouraging advertisers to improve the accuracy of their conversion tracking by giving Google’s tools access to hashed customer data, in what they describe as a “privacy-safe way”.

Sources: Google, The Keyword

2. X is the latest company to consider ad-free plans. The Premium plan, which currently costs $7.99 a month, could be split into Basic, Standard, and Plus. The basic plan will not reduce the number of ads. The Standard plan will show half as many ads. While the Plus plan will remove ads entirely (The Verge, The Keyword)

3. Google makes ‘Demand Gen’ campaigns available globally. The new ad format serves ads across the Google Discovery Feed, Gmail, and YouTube—including the YouTube feed, In-Stream, and Shorts, from one campaign. (Google)

4. Meta announced several updates to Reels ads. According to Meta, Reels are watched 200 billion times per day. The changes include Reels Collection Ads for Facebook and a native “Swipe left to view website“ button to increase click-through rate. (Meta)

5. Threads is not planning to “amplify” news on its platform, according to Adam Mosseri. Mosseri claimed the move would be “too risky” at this stage. (Tech Crunch)

If you like this, join 4k+ Marketers who get all the major headlines on Mon, Weds and Fridays. Add your email to get The Keyword straight to your inbox (free) → Try It