Google to Launch SGI and Generative AI-Powered Search: A Game-Changer for Hotel Marketers

Google has announced it is launching two new technologies in the coming months: SGI (semantic graph index) and generative AI-powered search contextual language. These new Google search technologies can change how we use online searches for information and could significantly impact hospitality marketing.

The Importance of SEO for Marketers

Search engine optimization (SEO) is the method marketers use to improve the ranking of a website in search engine results pages (SERPs). SEO is essential for marketers because it can assist them in reaching their target audience and generating leads.

SGI and generative AI-powered search contextual language can enhance SEO efforts by making it easier for search engines to cognize the context of a search query. Websites optimized for these new technologies are more likely to rank higher in SERPs.

Here are some examples of how contextual language models can be used to improve search results:

• A user searches for?"best hotels in San Francisco."?A traditional search engine might return a list of hotels with the word "San Francisco" in their name. However, a contextual language model can understand that the user is looking for hotels in San Francisco. It would therefore return a list of hotels in San Francisco.
• A user searches for?"hotels with a pool in San Francisco."?A traditional search engine might return a list of hotels with the word "pool" in their name. However, a contextual language model can understand that the user is looking for hotels that have a pool on-site. It would therefore return a list of hotels that have a pool on-site.
• A user searches for?"hotels with free breakfast in San Francisco."?A traditional search engine might return a list of hotels with the word "breakfast" in their name. However, a contextual language model can understand that the user is looking for hotels offering guests complimentary breakfast. It would therefore return a list of hotels offering guests complimentary breakfast.
• A user searches for?"hotels with a spa in San Francisco."?A traditional search engine might return a list of hotels with the word "spa" in their name. However, a contextual language model can understand that the user is looking for hotels with a spa on-site. It would therefore return a list of hotels that have a spa on-site.

How Marketers Can Prepare

Marketers can prepare for the launch of SGI and generative AI-powered search contextual language by following these tips:

• Understand the technology:?Marketers should understand how SGI and generative AI-powered search contextual language work. Training will help marketing teams create optimized content for these new technologies. Google offers several training courses on its website, including studies on SGI and generative AI-powered search contextual language. These courses are free and a great way to learn the basics of these new technologies.
• Create high-quality content:?Marketers should create high-quality content relevant to their target audience. This content should be well-written and informative, providing value to the reader. Hiring an editorial writer who understands SEO can help you optimize your website copy for search engines and make your content more likely to be found by potential customers.
• Use keywords:?Yes, keywords are still important!?Marketers should use keywords in their content. Keywords relevant to your business will help SGI to perceive the context of the content and to return it in search results.
• Track results:?Marketers should track the results of their marketing campaigns to help them determine which strategies are working and which ones need improvement.

Launch Date

Google has yet to announce a specific launch date for SGI and generative AI-powered search contextual language. Although some of these details may change in the coming months, the company plans to launch these new technologies soon. Google may launch SGI and generative AI-powered search contextual language in the next year or two.?

Overall, SGI and generative AI-powered search contextual language can redefine how we search for information online. These new technologies could also have a significant impact on the marketing efforts of the travel industry. Marketers prepared for these changes will be poised to leverage these technologies' opportunities.

In conclusion, no matter when Google launches SGI and generative AI-powered search contextual language, marketers should stay updated with the coming announcements. SGI is currently available in a limited beta test. To keep informed, sign up for the latest information and product updates on?Google's Blog . Marketers and their partnered agencies should be prepared for these changes and start thinking about using these new technologies to reach their target audience.

Contact Lisa Maria Stice at?Marketing EXPERTS International LLC ?for a free consultation to learn how your hotel team can enhance its marketing strategies to prepare for these future updates.?