Google Kills Instant Search
7 years after the 0.65 Trillion dollar (to date) search engine company first introduced us this 'REM showing of results as you type' feature, Google has finally dropped the ball on its Instant Search.
What is instant Search?
Remember you were typing a query in Google and saw the SERP (search engine results page) building up the results page and changing it as you typed? That's Google Instant Search.
Why did Google kill it?
A one-sentence - Mobile traffic surpassed the desktop one.
"And, dahh, what's that got to do with anything" you ask. Well, Google deems mobile as the most important and dominant factor in creating and designing its products. See another example @ my article on Google Mobile First Index
Bye-bye Desktops traffic - Hello Mobile :)
Let's conduct an experiment right here -
See how Google Search results looks like in (my iPhone 6s Plus) mobile device - and if you have a minute or so, grab yours up and start typing in "google killed"
Admit it - we can stop right here and start looking at some very intriguing results...
Hold down to your ADHD and stay along with me (won't take another minute) - look at the screen to your right - assuming that Google would really want to show you the results page as you type in - where they're gonna stick it?
Half an inch won't do it...
Typing in the rest of the query won't change much..
R.I.P. Google Instant Search, we hardly knew ye!
So to conclude - Google Search is adjusting its products to best fit mobile users. Google Instant Search couldn't find a place, literally, to fit in. So now results change only in the search bar.
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Dan Schamir, Online Marketing Manager
Acquisition / SEM / PPC / Campaigns Performance / Converting winning content
CEO @ Immigrant Women In Business | Social Impact Innovator | Global Advocate for Women's Empowerment
2 个月???? ??? ?? ?? ???????? ??? ?????? ???? ?????? ???: ?????? ????? ??? ??????? ????? ????? ?????? ??????. https://chat.whatsapp.com/BubG8iFDe2bHHWkNYiboeU
Account Executive at Full Throttle Falato Leads - We can safely send over 20,000 emails and 9,000 LinkedIn Inmails per month for lead generation
3 个月Dan, thanks for sharing! How are you?
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1 年Dan, thanks for sharing! https://www.dhirubhai.net/feed/update/urn:li:activity:7031129190049435648?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7031129190049435648%2C7035313968592097280%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287035313968592097280%2Curn%3Ali%3Aactivity%3A7031129190049435648%29
CEO | Quema | Building scalable and secure IT infrastructures and allocating dedicated IT engineers from our team
1 年Dan, thanks for sharing!