Google to Introduce Ads in AI-Generated Search Overviews

In a strategic move aimed at further monetizing its search capabilities, 谷歌 is set to commence testing search and shopping advertisements within its AI-generated answers in the United States. This development comes hot on the heels of the recent widespread rollout of the AI Overviews feature during Google's annual I/O conference.

According to the Alphabet Inc. -owned company, these ads will be prominently featured in a dedicated 'sponsored' section within the AI Overview, aligning with the relevance of the user's query and information sought. This move underscores Google's ongoing efforts to leverage emerging generative AI technologies to expand its advertising reach beyond traditional search platforms.

With advertising revenues serving as a cornerstone of its financial performance, Google is keen to harness the power of AI to enhance its ad sales within the search engine ecosystem. The tech giant reported a notable 13% surge in advertising sales, amounting to $61.7 billion in the first quarter of this year alone.

In a bid to refine its advertising strategies further, Google intends to conduct rigorous testing and gather feedback from advertisers on the effectiveness of these new ad formats. This iterative approach aligns with the company's commitment to innovation and responsiveness to market demands.

At its recent I/O conference, Alphabet showcased its ongoing investments in AI across various business segments, including enhancements to its renowned search engine and the introduction of advanced features such as the Gemini chatbot. These developments underscore Google's relentless pursuit of AI-driven advancements to enrich user experiences and drive business growth.

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