Google Health Strategy
Christophe Jauquet
Author, Professional Speaker and advisor on "How #Healthusiasm Shapes the Future of every industry." --> Founder of the HealthusiasmLAB = The future of patients and health consumers.
Three things all companies could learn from Google's achievements in health.
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Welcome to "It's a Healthusiasm World ".
About every two weeks, this newsletter explores and explains how Health shapes the future of our world, and every business in it.
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Google released its first-ever Google Health Impact Report?in February 2025, highlighting the transformative role of technology in global health. Google believes technology can democratize access to high-quality healthcare, enhance scientific advancements, and ultimately help billions of people lead healthier lives. The report underscores Google's commitment to bringing credible health information to people everywhere, addressing critical health challenges, and developing technology that empowers its partners?to drive meaningful change. By leveraging AI responsibly and prioritizing privacy and security, Google is working to create a healthier future for all. (see document)
Google's impact spans four key areas:
But beyond these tactical achievements, it might be worthwhile to underline what Google is doing right and what other companies may learn from this as we advance in this Healthusiasm world.
In this newsletter, I'd like to address three distinct approaches that should inspire other companies to pursue health strategy endeavours.
1. Solving the Biggest Issues.
In the early 2000s, Dr. Google was perhaps the most significant innovation ever in health management. You can like or dislike this event, but it started solving one of the most significant issues in health: the unequal distribution of health information. Until that moment, health knowledge was in the hands of only a few people who graduated as doctors. The rest of the population was rather unaware of something they worried or cared so deeply about. It was a key moment in the Healthusiasm trend that allowed people to take some actions themselves. The consequent waves of mobile devices and wearables sparked another wave. Artificial intelligence will have the shockwave of a tsunami, putting accurate medical insights and tools into the hands of all. It will be Dr. Google on Steroids.
Today, 5% of all Google searches are health related and YouTube Health (a science-verified health corner of the popular video platform) gathered 200 billion views. Tens of millions of people rely on their Fitbit for health-related insights. The magnitude of Google's impact in that regard is massive. If Alphabet (Google's Parent Company) were a country, it would be one of the largest economies in the world, ahead of most nations except the top 10.
2. Health is a Transversal Business
In August 2023, Google dismantles their health division in a strategy overhaul only 5 years after its creation. This news sparked a ton of gloating of healthcare stakeholders in my LinkedIn Feed.
"Tech companies are only in it for the money. They should stay out of it."
"Health is more complex than building a search feed. They are way too naive."
I remember very well spending almost an entire day replying to all these posts by framing this overhaul as the most brilliant move possible. By accommodating its health activities in all business units, Google could have a much bigger impact. I remember arguing with my former employer five years earlier about treating health as a transversal business. Health is something that matters to all customers, therefore it should not be treated as a vertical business unit. Like with the gloaters on LinkedIn, it was to no avail and let (in part) to us going our separate ways. My conviction, however, motivated me to write about this vision in my first book. Healthusiasm was born from this "Health is a Transversal Business" vision. Indeed, leaders at Google must have read the first Healthusiasm book (just let me have that naive belief will ya?). But more likely, Google understood that they were a life company. I love how Dr. Karen DeSalvo, Google’s Chief Health Officer explains it:
“Google is a life company…not a health company. To have a high quality of life, health is very important. We want to help people and help enterprises meet consumers where they are and give them what they need. One of the primary goals of the company is to help billions of people around the world become healthier in an equitable manner… giving every single person an opportunity to have the highest quality of health. Health is a company-wide effort at Google.”
3. Dare to ...
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Google is shaping a considerable part of the future of Health in this Healthusiasm World, proceeding in a way that many other companies could follow in their own right and domain.
Already today, health consumers take up at least 25% of the value of any industry. When strategising for the future, most companies will realise that, in essence, every business will have to become a health business. So, I believe these three distinct approaches will be critical for every business.
What are you waiting for?
-Christophe-
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CEO @ EmmiTec.Health | MBA, Remote Patient Monitoring | Empowering Patients and Providers through Innovative Technology Solutions
20 小时前Thank you, Christophe, for such a thought-provoking piece. The idea that "every business will become a health business" resonates deeply with what we see daily at EmmiTec.Health. Google's approach to embedding health across its ecosystem reinforces our belief that healthcare isn't a vertical—it's fundamental across industries. The dismantling of Google's health division wasn't a retreat; it was an evolution—an acknowledgment that health is part of everything we do. At EmmiTec.Health, we take a similar approach: ?? Modular & Hardware-Agnostic – Integrating seamlessly instead of forcing a standalone solution. ?? Empowering Partners – A white-label, scalable platform tailored to providers, payers & organizations. ?? AI & Insights – Smarter remote patient monitoring to prevent issues before they escalate. Google's "Dr. Google on Steroids" vision—putting AI-driven health tools into billions of hands—is exactly why we exist: to ensure that the best healthcare isn't limited by geography, technology, or infrastructure. This is an exciting time for healthcare. Transformation isn't coming—it's here. And we're honored to play a role.
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1 天前Very informative