Google Guarantee - Local Services Ads
Nikolas Monti-Potsolakis, M.Sc., MBA
International SEO Consultant ?? Global Enterprises Expert | eCommerce | iGaming ?? Search Awards Judge?????? SEO Lecturer ?????? SEO Business Advisor & Mentor ?? Proud Husband & Father ??
Looks like Google has launched a new paid service that you pay only when a customer gets in touch from your ad. But it begs the question how does Google guarantee the quality of the business?
According to Google, "To participate in Local Services Ads, all businesses must pass Google’s screening and verification process. The process varies by business category and location and may include background, business registration, insurance, and license checks, and minimum review requirements."
What does the screening process entail?
As part of Google’s screening and verification process, businesses seeking to advertise with Local Services Ads are required to complete appropriate background checks and have appropriate licenses and insurance, as applicable. These requirements may include, but aren't limited to:
Identity verification requirements
Background check requirements
Business registration requirements
Insurance requirements
领英推荐
License requirements
Minimum review requirements
In which countries is it available?
It is available in US and Canada and selected EMEA Markets according to Google. Mainly:
How does it affect SEO?
Not entirely related to SEO but it affects Organic Results as:
We will follow up closely on this feature and provide more updates from our analysis.
5X Your Service Based Business With Automated Sales & Marketing Strategies | Business Growth Expert | Speaker | Author
9 个月what monopolistic tactics. seems like pay-to-play is here to stay. Nicolas Monti-Potsolakis, M.Sc., MBA