Google to Give Publishers Dedicated Knowledge Panels in Search Results

As tens of thousands of publishers of all sizes push out content every day, chances are you’ve come across a publication you’re not familiar with or one you wanted to learn more about.

To help in this situation, publisher Knowledge Panels on Google will now show the topics the publisher commonly covers, major awards the publisher has won, and claims the publisher has made that have been reviewed by third parties. These additions provide key pieces of information to help you understand the tone, expertise and history of the publisher.

Today’s additions are a further step toward surfacing useful information based on your search query. This access to relevant and additional context can help you learn more about different sources and which you’d like to read. We’ll continue to refine and improve this experience, and look forward to future updates to keep you in the know about areas of interest.