- Lawsuit Against Google: Alphabet (GOOGL.O) faces a ￡13.6 billion ($17.4 billion) lawsuit for alleged abuse of its dominance in the online advertising market ????
- Ruling by CAT: London's Competition Appeal Tribunal (CAT) ruled that the lawsuit can proceed towards a trial ?????
- Claimants: The lawsuit seeks damages for UK-based website and app publishers claiming losses due to Google's alleged anti-competitive behavior ????
- Google's Defense: Google attempted to block the case, arguing it was incoherent and strongly rejecting the allegations ?????
- Proceeding to Trial: The CAT certified the case to proceed, with the trial expected no earlier than the end of 2025 ???
- Ad Tech Collective Action: The group bringing the claim represents publishers who say they have suffered financial harm from Google's practices ????
- Potential Implications: A ruling against Google could set a precedent, increasing regulatory scrutiny and further legal challenges in the tech industry ????
- Industry Impact: The case is significant for stakeholders in the tech and advertising sectors, highlighting ongoing concerns about market dominance and competition ????
