Google Extends Search Results Snippets To Max 320 Characters
Raybahadursinh champavat
![Raybahadursinh champavat]()
Raybahadursinh champavat
Assistant digital marketing manager at The Kunvarji Group
Google has officially extended the search results snippets to a maximum character length of 320 characters. They confirmed with me late on Friday saying:
We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.
What are snippets? The description line under the clickable title and URL in the search results page:
