Here are my highlights on Google's most recent earnings call from a digital marketers perspective.
Alphabet and Google's leadership focus according to Sundar, Alphabet and Google CEO - Research, Infrastructure, Innovation in AI search, Global product footprint growth, Improved Velocity/Execution and Monetization.
- Research - Gemini 1.5 pro rolled out in February, break thru in long context understanding with multimodal capability.
- Infrastructure - the data centers are designed for AI models, 100 times more efficient AI compared to 18 months ago.
- Search - experimenting with generative AI overviews in search. Enabled new information and supporting more advanced questions.
- Global Product Footprint beyond Search - 2 billion monthly users.
- Velocity and Execution - search teams were consolidated under one leader. Focused highly on products and bringing innovations to partners faster. Hiring pace slowed substantially.
- Monetization - PMax will be brought into Gemini even further.
- 1,000 new products and features rolled out with G Cloud, starts with the AI hyper computing, powered mostly by NVIDIAs latest chips.
- Google Bits used to create short stories.
- Customers using Workspace for cyber security purposes and benefit. Gemini is spotting threats and take action.
- 100M YouTube premium subscribers growth was achieved.
- Testing paid sourced content in LA for generative AI processing.
- Search revenues grew 14%.
- YouTube revenue up 21%.
- Network revenue declined 1%, interesting.
- Smart bidding being developed out further.
- Broad match keyword targeting now leveraging LLM (large language models).
- PMax - February Gemini was rolled into PMax, 63% more likely to have stronger ad strength.
- Autogenerated ads performing for movie production companies.
- Demand Gen driving new customers leveraging YouTube shorts and Gmail, seeing cpc improvements.
- Search experience - experimenting with new ad formats, finding ads above and below search so generation.
- YouTube shorts increased 50% and available across all devices, watch time continues to grow.
- WPP AI used by 35,000 people, a new collab with Google.
- Combine revenues were $85B, up 16%, driven primarily by Search.
- Google Marketing Live in a few weeks!
Q/A just wrapping up now.
