Is Google dying?
Kristine Ling
Digital Marketer (focused on Google) | Performance Marketer & Analyst | Campaign Strategist | Content Strategy
Before we talk about that, let's take a look at some facts.
Google still has strong, global online presence. However, with gen-Z users increasing daily, recent statistics show that 40% of young users (18-24) now turn to TikTok or Instagram for discovery. New user behaviours show these patterns:
How do we optimize social media marketing?
What about online spending habits?
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How has Google adapted?
Google has been highly adaptable, and succeeded at not being 'left behind'. Rather than "dying," Google is transforming within a more diverse digital ecosystem. Businesses need an omnichannel, multiplatform strategy:
Rather than replacing Google, social media and niche platforms are complementing it. Businesses should diversify their approach:
? Google → Best for high-intent searches, local discovery, and technical information
? Social Media → Ideal for brand awareness, community building, and trend-based marketing
Trying to stay ahead in this changing digital landscape? Let’s strategize! DM me to discuss how to balance search,social, and KOL Marketing for your business today ??
Content Strategist @TechToWords | SEO writer for brands like AWS, Setapp, and Ashley Edison | $100K+ on Upwork | DM for content that Google loves.
3 周Read your article. Similar thoughts here. Google alone is no longer enough. Plus, it's risky. Likewise solely depending on LI/Tiktok, etc. Search + social is the way to go. An whether which platform to publish content, it depends on where our target audience lingers.
?I Connect Brands to Malay Audiences?Niche Focused?Custom Content?Content Marketing
3 周Tho soc med is gen z preferred consumption, but gen also aware of effects on them such as doom scrolling that gets them to be unproductive and short on dopamine. Which then came Chatgpt enhance their life too. Which thennn got Google to be competitive with Gemini pairing GDrive thats cheaper than chatGPT. Jeng jeng datang pulak DeepSeek. Interesting time we live in! Tq for the article. Keep them coming!
Empathy Speaker: Financial Empowerment Through Communication - Speaker & Coach
3 周Insightful post! Gen Z's shift to TikTok for search shows the power of short-form video. Businesses need to adapt by optimizing for social discovery, not just Google.
??I help accounting and audit firms get paid in 30 days instead of 365 ?? Digitalizing professional services firms ?? Online Payments ?? Fintech ?? Startup?? CEO ?? Ask me how we sold 450% more in 50% of the time ?
3 周If US DOJ continues to pursue to breakup Google, then and only then will Google mampus kot Kristine Ling? Until then, I think they will out last many companies