Google Digital Offline Workshops
Renée Tentori
International Business Lecturer & Mentor / AI & Tech Trainer / Journalist & Editor / Community (Co)Creator & Leader / (Neuro)diversity & Inclusion Advocate
Grow with Google
Have you discovered the great "Grow with Google" site yet, offering a wide range of free online and offline tools and training?
https://grow.google/intl/europe/programmes
These programmes teach new skills and offer new opportunities to individuals, business, schools and higher education institutions. I'm based in The Hague, The Netherlands so the link above will lead you to the European site, but I believe this is also active around the world.
Since September 2017, I've been a trainer for the "Google Digital Offline Workshops" at higher education institutions in The Netherlands, which has been developed in partnership with digital agency How & Knower.I've now delivered 10 of these workshops to hundreds of Bachelor and Master's students at the University of Amsterdam, University of Tilburg, Rotterdam Business School, Fellow Rotterdam and Radboud University Nijmegen, covering the basics of:
- The online customer journey
- SEO (Search Engine Optimisation)
- SEA/SEM (Search Engine Advertising/Search Engine Marketing)
- Google Analytics
Students can also follow the complementary online course, resulting in a certification.
For more information, see my blog posts here: https://zestee.com/category/google-digital-marketing-workshops/ or of course send me a message here on LinkedIn.