Google Core Web Vitals And Why Speed Matters More Than Ever
Jacobus van Niekerk, MBA
Fractional Chief Digital Officer | AI Design Sprint? Facilitator | 18+ Years in Digital Marketing & Transformation | Project & Change Management, Stakeholder Engagement, Innovation | Global MBA in Digital Transformation
What makes a website great? And what does Google see as a website that is worth recommending in search results?
In essence, it boils down to one factor, and that is?user experience. As a result, Google is constantly looking to improve its ability to present internet users with the most useful websites during a search.
The newest development in this regard is how Google’s?Core Web Vitals?will measure your website’s performance and how this score will determine where your site ranks in search results.
What is Google Core Web Vitals, and how will it affect websites/SEO
Core Web Vitals are a set of specific qualities that Google considers essential for a website’s overall user experience. In a recent update, Google announced that Core Web Vitals would become part of the?new ranking signals?from May/June 2021, which will continue to include existing UX characteristics. In other words, the ‘page experience’ signal used by Google will combine Core Web Vitals with other factors that have already been part of the algorithm for a while, such as?mobile-friendliness, browser safety, https security?and the use of?intrusive interstitials?(pop-up ads).
There are currently three components that make up the?Core Web Vitals, each addressing a different aspect: how users experience the?speed, responsiveness,?and?visual stability?of a page.
For each of the above metrics, a good average can be calculated by measuring about 75% of page loads on mobile and desktop devices. This should enable you to get a good idea of how effective your UX is. Websites which receive a?low score are likely to not rank well?on Google, which could negatively affect their website traffic.
Why high-speed web hosting matters:
As the Core Web Vitals indicate, Google uses?page speed?as a metric in ranking your website. However, it’s not just your official Core Web Vitals “score” that will improve with a fast-loading website. The benefits of high speed hosting for your website’s?SEO?are many:
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Hosting providers can control this by using a?content delivery network?(CDN), which is a network of servers in different locations worldwide. While the main copy of your content is stored on a primary host server, remote servers keep a cached copy that they send to nearby users.
What we offer at Azapi:
At Azapi, we recognise the importance of?high speed hosting?in addition to having a secure website. In order to provide our clients we both, we offer our?Enterprise WordPress Hosting Plans, which includes:
With these features, we are able to optimise your WordPress site to offer users the?fastest possible experience across the world. Using a CDN means we can guarantee fast delivery of your website content as this platform makes your website load at double or triple the speed anywhere in the world! The Enterprise CDN has over 200+ locations worldwide, making your website available to users at the closest point. Additionally, your website will be?protected around the clock?by the Enterprise Website Application Firewalls with Malware scanning in the background.
Google’s Core Web Vitals present an opportunity for websites to improve their SEO and enhance their user experience continuously. After all, the aim is to rank well on Google and offer a genuinely positive user experience and improve your site’s effectiveness.
If you would like your website to stand out, offer a terrific UX, rank excellently on search engines, and be extremely secure, talk to us about getting?SEO-focused WordPress Enterprise Web Hosting.
https://www.azapi.co.za/google-core-web-vitals-and-why-speed-matters/