Google Core Update- What To Consider
With the new Google Core Update rolling out last week, I thought I’d discuss what I’ve taken away from it. One thing to keep in mind is that this is a two-part series and the second rollout will come in July.
First, this Update will have widely notable effects (drops or gains) on search rankings. This is mainly because they are reassessing content based on improvements within the system. These improvements may cause some pages that were underperforming to do better and some pages to do worse. It all depends on the content you put out there.
Since it is the main signal that Google's algorithm seeks to reward, focusing on quality content is the most important way to ensure top performance results. So, what exactly does “quality” look like?
Let’s dive deeper into Google's metrics on whether your company is offering quality content.
- The content should provide original and accurate information.
There’s lots of boring content out there - get creative
- The content should provide a comprehensive description of the topic.
Content shouldn’t mislead people, be honest!
- The content should pique interest.
- The headline should be descriptive.
- The content should be written in a way that would be published to a magazine.
Hold your content to the highest standard.
- An expert should be able to trust the information.
- The content should be presented well on any device.
Mobile optimization is becoming an increasingly large factor for the algorithm, so this is an all around best practice
Knowing how changes in Google’s core algorithm impacts your company is crucial for successful growth efforts. Content will always be important to how you rank on Google’s first page.
VELOX Media proves to be the leading agency in providing companies with quality content and successful search results. Our team of world-class content writers ensures that our partner brands get to the top of the most valuable Google searches (and stay there).
If you’re curious to learn more about the Update and how it may be affecting your company, my DM’s are always open!