Google Core Update

It appears that Google is implementing several changes to its algorithm, focusing on ranking signals. Let's break down the key points:

Deemphasizing Links:

Gary Illyes from Google suggests that links are not among the top 3 crucial ranking signals.

Google's spam documentation has been altered to downplay the significance of links, as indicated by the change in language from "significant factor" to "one of the factors" when assessing page relevance.

The removal of words like "important" seems intentional and aligns with Illyes' statements, implying a reduction in the importance of links.

Link Manipulation by Content:

New guidelines address the creation of content with the intent of generating manipulative links.

The guidelines specifically mention the creation of low-quality content for link manipulation purposes.

This seems to target strategies like Private Blog Networks (PBNs), where a network of sites is created to place links from contextually relevant pages.

Updated Signals for Outgoing Links:

A fresh signal is introduced to combat manipulative outgoing links.

Google acknowledges outgoing links as a factor scrutinized by their algorithm.

Any links aimed at manipulating rankings in Google Search results, whether leading to or from a site, may be considered as link spam.

Expired Domains Updated Signal:

Google is not necessarily tightening policies on expired domains but introducing a new signal regarding their usage.

The signal focuses on transitions from the previous use of a domain to a new purpose, particularly when acquired and repurposed to manipulate search rankings.

The manipulation involves hosting content that offers minimal to no value to users.

These updates indicate Google's ongoing efforts to combat manipulative SEO tactics and emphasize the importance of content quality and relevance over traditional link-based signals. Website owners and SEO practitioners should take note of these changes to ensure compliance with Google's evolving ranking criteria