Google Core Update - August 2023

Yesterday, 22 August 2023, Google rolled out the core search update, Officially it will take weeks to complete the rollout.

• The aim is to improve search engine results
• Mostly it is all about content relevance
• Affected site recovery is not guaranteed, but it pushes the site owner for better quality content improvement and also continuously
• 谷歌 mentions that updated ranking for the site will take place after the complete roll out of the August 23 core update.
• Google released a core update to make sure that site owners follow and comply with all google guidelines which help google? to provide better search engine results to the end users.
• It is not targeting specific pages or sites, It is mostly to improve quality search results.

Impact from Core Updates

• It can affect? site positively or negatively
• After update if you see a? decline in your site performance doesn’t indicate any issue with the site
• A decline can be because the content is not up to the mark and site structure is not good.
• For Affected sites, google asks them to work more on quality content rather than the technical part of? the site.

How To Recover from core update

To improve your search performance after a core update, Google recommends the following:

• Check out the website pages which are not performing on the SERP.
• What is the search term for affected pages?
• Compare your content with query ask on google.
• Focus on queries asked by people and update your content accordingly.
• Google also mentions that even after improvement in your content it isn't guaranteed to rank your pages or content in the Google search because ranking or position in Google SERP isn't static.

Recovery from the core update

Google continuously updates their algorithm which helps quality content sites to gain SERP position. In between google also released some small updates to rectify the changes made by site owner after core update. However, it may take a couple of months to recover the affected website and its pages.

Recommendation

While the update is rolling out, we strongly recommend all business site owners and SEO professionals to work more on quality content and website improvement for a better user experience and avoid updating the other fixes.

Google always wants their user should get quality content over the SERP