??Google Continues to Light the Way with New SEO Documents

Google has released a major update to its documentation for diagnosing website ranking drops. This revised guidance offers a more in-depth look at the reasons for traffic declines and provides new insight into potential paths to recovery. Come on, let’s take a closer look at these updates together.

?1. Where’s the Old Modesty?: New Attitude to Ranking Drops

The immediately obvious change is the less lenient approach to reversing ranking declines. Before the change, the document said: “A drop in organic search traffic can happen for several reasons, most of which can be reversed. It may not be straightforward to understand what happened to your site.” It appears that the new regulation has removed the assurance that many reasons for the decline in search traffic are reversible.

??2. Graphic Labels Are Now Much Clearer

Another notable change was in the graphic labels, which were used to accurately identify the cause of traffic drops. With the new update, “Site-level technical issue (manual action, strong algorithmic changes)” in the previous guide. The “manual action” part has been removed from the phrase.

??3. Make Room: New Chapter About Algorithmic Changes Has Arrived!

One of the big changes is related to algorithmic changes. In summary, with this change, the effect of algorithmic changes has become much more comprehensive. The impact of the algorithmic changes with the revision divides the small-position and large-position declines in the rankings into two categories.

??4. Listen to Google’s Revised Recommendations

In addition to the changes made on algorithmic updates, the new guide also provides some suggestions for us, the users, to eliminate the possible causes of these decreases. We can list these recommendations as follows:

• Check out the top pages in the Search Console. Analyze how these pages ranked before.
• Avoid radical changes for minor declines. Positions may change; this is normal and can be corrected without intervention.
• For major declines, do a comprehensive website evaluation. Review your entire website to ensure user experience and reliability. However, it may take time to see the impact of the changes.
• Note that these recommendations are not a guarantee of general results. Google always prioritizes the most relevant content.

Of course, it is useful to consider these recommendations. However, it would be a mistake to expect definitive results by simply following them.

??5. Teeny-tiny Updates

The last update is about general adjustments to the content. These are minor changes, and each one makes the guide more understandable. For example, the guide’s title, previously “You recently moved your site,” was changed to “Site moves and migrations,” making it more comprehensive and readable.

??Here Are Ways to Strengthen Your Online Presence

This guide, revised by Google, offers several important implications for SEO experts and businesses active in online channels. Here’s what you need to do in this regard:

??Keep in mind that Google prioritizes content that meets users’ needs. Prioritize your website, user experience, and informative content.

??Develop a sustainable SEO strategy focusing on quality content and ongoing website optimization to combat ranking fluctuations.

??Accept that even if you always do your best, it may be challenging to improve your rankings. Google prioritizes the most relevant content for the query.

Understanding Google’s language requires mastery, but reaping the fruits of taking the right steps is very satisfying for your online presence. To protect your brand’s digital identity and reach a prestigious position, you can get support from an expert agency. Markethinkers, an award-winning agency offering end-to-end support from SEO consultancy to content marketing, is a reliable solution partner.