Google Chrome Showing More Relevant Search Suggestions

Google has released three new features for its Chrome web browser to provide more helpful and relevant search suggestions.

The features use Chrome’s access to aggregated user data to deliver crowdsourced recommendations.

Overview Of New Features

1. Search Suggestions Based On Previous Searches

Launching on the desktop version of Chrome, the first feature will provide tailored search suggestions in the browser’s address bar based on your previous searches and similar searches others have made.

This crowd sourced approach allows Chrome to go beyond regurgitating a user’s search history and leverage the collective knowledge of what many others have searched for related to a given topic. The feature provides a way to discover new ideas and lateral topics you may have yet to consider.

2. Enhanced Shopping Search Suggestions

The second feature enhancement focuses on shopping-related searches on mobile.

Chrome will now display relevant product images alongside search suggestions for broader categories, whereas previously, images were only shown for searches specific to a particular product name.

This enables more visual browsing and inspiration for generic searches like “bohemian table” rather than needing to search for a specific table name upfront.

3. Improved Suggestions With Limited Connectivity

Lastly, Chrome’s improved on-device search capabilities will now provide search suggestions even with a poor internet connection on mobile.

By relying less on external server calls, users can get search ideas in Chrome when offline or with limited connectivity.

The feature also works in Incognito mode, providing suggestions while maintaining privacy.

Takeaways For Digital Marketers

For digital marketers and SEO professionals, these features highlight the increasing importance of ranking for valuable long-tail search queries.